Excel Expert + Marketing Analyst (Data Insights)

We are looking for an experienced Excel power user with a strong marketing analytics background to turn a raw marketing dataset into clear, actionable insights and a leadership-ready action plan.
What you’ll do:
• Take our provided dataset (CSV/Excel format – details shared upon hiring) containing marketing performance data (campaign results, customer behavior, channel spend, conversions, etc.)
• Clean, structure, and deeply analyze the data using advanced Excel techniques
• Uncover key insights (e.g., ROI by channel/campaign, customer segmentation trends, high-performing creatives/audiences, bottlenecks, growth opportunities)
• Build clear, professional dashboards and visualizations (charts, pivot tables, conditional formatting, slicers – all native Excel, no Power BI required)
• Deliver a concise executive presentation (5–10 pages/slides in Excel or PDF) that includes:
• Top 5–8 actionable insights
• Prioritized recommendations with estimated impact
• Clear next-step action plan for the leadership team
• Supporting data visuals that non-technical executives can understand immediately
Required skills & experience:
• Advanced Excel mastery (PivotTables, Power Query, advanced formulas, Index/Match, dynamic arrays, VBA/macros strongly preferred)
• Proven marketing analytics experience (you must have worked with campaign performance, customer LTV, funnel analysis, attribution, or similar)
• Ability to translate numbers into business stories and recommendations
• Experience creating board/leadership-level reports or presentations
• Excellent attention to detail and data accuracy