Tidy up and set up our google analytics and Google Tag accounts
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Description
Experience Level: Expert
Our GA account monitors the website effectively, however, we also link out to external platforms where we are losing the data, we need to be able to monitor user journeys from end to end.
For example, if they visit our website, and book onto an event, it takes them to an external site to take payment and the moment they click the links we lose the data.
Also, the accounts were set up many moons ago and have never been updated. We need assistance with making sure that the account is set up correctly.
For example, if they visit our website, and book onto an event, it takes them to an external site to take payment and the moment they click the links we lose the data.
Also, the accounts were set up many moons ago and have never been updated. We need assistance with making sure that the account is set up correctly.
The OR Society
100% (2)Projects Completed
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Last project
22 Apr 2021
United Kingdom
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Hi there, one question. When the users click onto the event and get directed to the event page, are they somehow directed to your website again for confirmation?
The OR Society26 Mar 2021Hi, no everything is done through the other platform, I may be able to set that up though! I can investigate.
Simone P.26 Mar 2021I f you can set it up we can bypass the 3rd party website. If not we can track the clicks to the event page through Google tag manager and the we'll need to work out the conversion rate from clicks to conversions by cross referencing two data sets.
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