
Re-design and shape my site and performace
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Description
Core Philosophy & Design Requirements
Design Philosophy: Modern Minimalism with an International Aesthetic
The overall visual identity must be clean, sophisticated, and globally appealing. The design language will emphasize white space, typography, and layout to create an atmosphere of professionalism, elegance, and trust.
Seamless Brand Integration: The design must artfully integrate the brand's visual identity (logo, color palette) as a core element across all interfaces, ensuring a consistent and high-end brand presence.
User Experience (UX): Intuitive, Effortless, and Mobile-First
An intuitive information architecture and effortless navigation are fundamental. Users must be able to explore the site with ease and delight.
The mobile experience is paramount. The design must be optimized for mobile devices first, employing clever solutions like accordions and card-based layouts to present information clearly on smaller screens, reducing cognitive load and enhancing usability.
Scope of Work & Key Functionality
Site Structure:
Three Core Business Sections: New Developments, Resale Properties, and Rental Properties.
Content & Support Pages: A brand Blog, multiple Landing Pages for marketing campaigns, and a consolidated page for "Careers," "Contact Us," and "List Your Property."
Key Functionality:
A streamlined, responsive, and efficient property search function.
A user-toggled Light/Dark Mode for optimal viewing preference.
Ideal Candidate Profile
A proven track record of designing and developing high-quality, custom WordPress websites.
A strong portfolio that demonstrates mastery in minimalist, modern, and sophisticated design.
Deep expertise in UX principles and a specialist in mobile-first design strategies.
Demonstrated ability to build and deliver websites that are fast, responsive, and performance-optimized.
(Bonus) Experience in the real estate or luxury brand sectors is a significant advantage.

Yan fei W.
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Log inClarification Board Ask a Question
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Hello Yan!
Thanks for the detailed brief. It’s clear you’re aiming to build something truly standout in the real estate space.
Before I craft a proposal tailored to your needs, could you share a bit more about your target user personas (e.g. foreign investors, local buyers, expats)?
Understanding who you’re designing for at a deeper level would help ensure the UX and aesthetic decisions are truly aligned with your goals.
Regards,
Robert B. -
Hi Yan,
Here is my few questions:
+ Do you have existing brand assets (logo, color palette, typography)?
+ Will you be providing property data/content, or should I integrate a database or CMS solution?
+ Are there any reference websites you admire in terms of design or functionality?
+ Is multilingual support (e.g., Thai/English) required?
+ What is your target launch timeline for the website?
Thank you!