New Logo and Brand Identity

Brand name/slogan in logo: Le Papillon Patisserie
Ideas for the visual style: Artisan Bakery, Modern and Clean
Things to avoid: Tacky
Preferred colors: Like Grey, Natural colours, brown
Where the design will be used: Print and Web
Extra notes: We are an artisan Patisserie and Bakery. We would like a new brand identity.

We specialise in French Patisserie and are a market leader in Wedding Cakes also.

The brand needs to be clear and simple, but have a feeling that we are an artisan hand made bakery.

The shop will have lots of natural wood, and an industrial rustic feel to it. The font should be easy to read for a good clear signage.

As well as the logo, we would like a mood board with the logo, and an indication of our new brand identity and how it will fit into situations like leaflets etc.

The text needs to be 'Le Papillon' the word 'Patisserie' needs to be much smaller and not a major part of the text.

The following links are to websites with branding that we like

http://www.chouxsf.com/

http://www.artisancoffee.co.uk/

http://www.santagloria.com/en/

http://www.dollopcoffee.com/