EVERYDAY FIDGETS: GRAPHIC DESIGN + BRANDING BRIEF

EVERYDAY FIDGETS: GRAPHIC DESIGN + BRANDING BRIEF, DESIGN BRIEF-
Everyday Fidgets -
Deliverables Client:
Everyday Fidgets Scope: Brand Identity System & Launch Asset Suite Prepared for: Design Partner / Branding Consultant
1. BRAND OVERVIEW
Brand Name: Everyday Fidgets
Tagline: Everyday Fidgets for Everyday People
Everyday Fidgets is a neurodivergent-led, family-built, dropshipping brand creating sensory tools for focus, flow, and self-expression.
All products are selected from third-party suppliers and reflect lived experience, not theory.
We support everyday neurodivergent youth by curating tools that feel good, work well, and affirm identity. Our brand centers the voices of neurodivergent people—especially youth ages 10–18—and reflects the values of neurodiversity-affirming practice, including autonomy, communication diversity, and self-trust.

2. OBJECTIVES Develop a launch-ready brand identity system and supporting assets that reflect our values and resonate with both primary users (ND youth) and secondary audiences (parents, educators). These assets must be adaptable across digital platforms and align with a youth-forward, affirming tone. 3. GO-LIVE DELIVERABLES - CORE BRAND ASSETS Deliverable
1. Logo System - Primary logo, secondary layout, avatar version
2. Color Palette - Defined in brand guide for digital and physical use
3. Font Pairing - Typography system reflecting clarity, warmth, and youth-focus
4. Graphic Elements - Icons, badges, textures used consistently across channels
5. Brand Guidelines - Usage reference for spacing, layout, type, and visual consistency

SHOPIFY Deliverable
- Homepage Asset Guidance
- Application of brand across template
- Landing Page Styling (GHL)
- Visual direction for GHL quiz or landing templates
- Product Card Template
- Image + text layout with visual consistency
- Favicon / Avatar
- Icon-size logo mark for browser and UI use