Business plan for E-Commerce

General information for the business: E-Commerce Company
Industry: Business
Target audience: Suisse Market
Research needed: yes
Chapters needed: financial Plan
Information to be included in each chapter: Hello,

we want to build a business plan (just financial plan in excel) for the following buisness over 3 years:

E-Commerce Plattform which sells:
- kitchens built-in appliances (dishwasher, stove and so on)
- kitchen service (repair everything)
- kitchen accessories (drawer insert etc.)

additionally we want to generate leads for kitchen sellers, who sell complete kitchens.

Target group is just switzerland.

we want to make online marketing (google adwords, display ads, social media etc.)

points we definitly need in the plan:

- how big is the suisse market for this products
- how big is ecommerce for this issues in switzerland
- search traffic etc.
- what are the conversion rates and cost on google an so on
- what can be our sales and profit.

thank you
Extra notes: