Discover the power of PeoplePerHour
Building and designing a website is hard enough. But what if you’ve created the Mona Lisa of websites but your analytics is telling you that no one wants to come and see it? It’s time to consider hiring a freelance content writer to help build the SEO authority of your website. But where do you […]
Two and a half years ago, Google introduced Google Analytics 4 to address the ever-evolving analytics needed to help modern businesses gain the visibility they need to succeed; and on July 1, 2023, Google Analytics will officially take over from the Universal Analytics you may be familiar with. “But that’s a year away, why do I need […]
Graphic design can be an afterthought for many new businesses when you’re first trying to get things off the ground. Making your business look pretty might not feel like a priority, but we’re here to tell you why it does much more than that, and how graphic design can increase your sales. Take a look […]
While the world of marketing seems to be changing at light speed at the moment, there is one thing that has stayed pretty consistent when it comes to optimising our websites for SEO. Keywords. And while the way in which we present keywords on our websites has evolved over the years, how we go about […]
It’s a tale as old as Aristotle. No really. Over 2,000 years ago Aristotle decided to categorise how people use rhetoric in arguments into three groups; ethos, pathos, and logos, aka the rhetoric triangle. It must be a pretty good theory as marketing and advertising experts still use it with success today. In this guide, […]
So you’ve built your dream Shopify store, but guess what? You’re not getting the conversions and sales that you were expecting. It’s not easy to know where to start when you’re setting up a Shopify store for the first time. How do you optimise your Shopify site for conversions? What’s the best way to drive […]
First of all, we’d like to give you a huge round of applause for being aware of the importance of SEO. But now you’ve gone down the SEO rabbit hole, you might find yourself drowning in lists upon lists of tips, tricks, and advice on what type of SEO improvements you should be focussing on […]
So you’ve just finished shooting, animating, editing an amazing new brand video for your business and you’re ready to get it out there for the world to see. But wait, what about the voice over? Ideally, you should consider your voice over before producing your video, because the voice over you choose can have a […]
Step 1: Ask yourself, why? Let’s start with a very basic but powerful question. Why do you want to create a blog? You might want to create a blog because everyone else seems to have one, but this isn’t really the best reason. A blog takes up valuable time and resource to create and most […]
It’s a story as old as time. Well, as old as the first recognised ‘web log’ which was around 1994. Still, it’s an old story and one that’s definitely not finished yet. To understand how powerful a blog can be and how to fully leverage your blog for your content and growth strategy, we first […]
