Web Designer Extraordinaire

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Surrey Tech Consulting L.Peter C.Michael O.Atif P.Andrew S. + 9 others have already sent a proposal.
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Experience Level: Expert
New Client Brief

Please find enclosed a branding/website brief for a new client.

Organisation profile
The business is a long established 25 years old Production Company with a well respected client list who require a total re-brand of their corporate identity and website. The business has 9 Members of staff with two Joint Managing Directors. The business provides both creative and production based print services to mid to high-end clients.

Key Clients
Current client include luxury cosmetic brands including
1. Estee Lauder
2. L'Oreal
3. Elizabeth Arden
4. Christian Dior

Services and/or products
The client provides and produces the following to their clients

* Press Ads
* Magazine reviews
* Point of Sale
* Display
* Traffic Stopping tools

Business Objective
Win more client business.

Project Objective
Create a brand corporate identity & Website/Brand to showcase new and existing work as well as the personality of the business.

Brand Principles
* Integrity
* Honesty
* Reliable
* Solid
* Understand client needs
* Reactive & proactive

Target Audience / Clients
1. Luxury cosmetic brands
2. Luxury consumer brands

Competition / Peer organisations
Below is a list of organisations that have a similar /desirable relationship model or values as well as catering to the same target audience or provide similar products or services











Businessess / Brands they like
The business likens itself to the brand BMW The client is not Mass Market or Top End, however they are in the upper level.

Brand / Logo Requirements
slick, clean, minimal, & fresh are all the attributes the client wants in their new brand. Icons can be used along with the company name.
The client likes the following brand identity examples for the following clients:
1. Sematron
2. Ecosect
They can be found by clicking the link below and scrolling down the page

Corporate Colour
The client likes simple, shades of White, Blues and greys

Website / Technical Requirements
* 4 --10 page simple website
Top Level
* Home (Landing Page)
* History/About us
* Skills/Services (All to be confirmed)
* Clients/Testimonials
* Case Studies/ Soundbytes / Video clips
* News / (This will show your recent client wins etc..)
* Contact Us
* The website needs to easy to use, with the ability to update the site easily via a CMS system like Wordpress or expression for example
* Flash can be used to create fluidity and movement
* The use of the whole web page is key

Navigation/Information Architecture

It is vital that navigation is easy to understand and simple to use.

The content of the website should be organised in a way that is logical and easy to learn. A new visitor to the site should be able to find the information he or she requires without getting lost.

Technical Considerations / Website role
The main purpose of the website will be to do the following:

* Inform and provide information / case studies about their work

Measures of success
The main desirable outcomes of the website / brand will be the following:

* Public awareness
* Search engine ranking
* Increased Website accesses (traffic)

Additional Information

The client has recently finished putting together a launch for Clinique which included the following
* Press Ads
* Magazine reviews
* Point of Sale
* Display
* Traffic Stopping tools

Project constraints
The client is very particular about what they like and it must be made clear that what is required is someone with a good/excellent understanding of corporate identity branding.
Indicative project budget
Budget is between £5,000.00 - £10,000.00

Brand / Website Launch Date. 4-6 Weeks from project start date including:
* Consultation (research, strategy, brief development)
* Creative (concept and design development)
* Production (artwork, printing and other production)
* Delivery

Experience working with luxury brands in the cosmetics / retail space would be an advantage.

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