Practical 'marketing tip’ articles (e.g. on social/PR/events/web etc). Experts only.
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Description
Experience Level: Intermediate
I’m looking for experts in their fields of marketing and digital to write short and focused blog posts, each one on a specific and actionable ‘tip’ relating to their field of marketing (e.g. social media ads, PR, email marketing, PPC, events, planning, etc etc).
The post doesn't have to be long, no less than 200 words, but doesn’t have to be much more, as long as the ‘tip’ is fully explained.
The tip MUST be relevant to law firms. It doesn’t matter if it’s relevant to other sectors too, but must be written for the law firm audience. All areas of marketing relevant to law firms are fine.
The tip must be easy to understand AND implement – i.e. something that a marketing generalist could do themselves or a business owner could do. E.g. not a tip for manipulating a detailed feature in AdWords, or improving search engine rankings by editing code etc etc.
The tip should be simple, but importantly, not what most people do currently. To give you a couple of examples:
1) PR: the law firm should print out it’s press coverage, put it in a folder and have it on their reception table (consider removing magazines/newspapers so all new visitors reach for the folder).
2) Blogging: make it easier to come up with blog ideas and write them by turning client questions (from client meetings) into Q&A blog posts. Anonymise/generalise them, with the first half of the post setting the scene/scenario, then the other half answering the problem - much easier to write.
3) Events: for turning seminar delegates into meetings before delegates leave, display a calendar showing available free workshop dates over the next month so delegates can choose a date there and then before they get booked up. Much easier to follow-up a delegate re. an impending date in the diary than from cold.
As I say, these aren’t complex or ground breaking, just practical tips that are tried and tested from your experience rather than simply searching the web for tips. That’s why I’m looking for bids from experts in their fields NOT from general writers/bloggers.
You can write more than one post and I can accept bids from more than one expert.
If you don’t want to give away your tip upfront, that’s OK, just give me enough so I can tell whether this is a ‘real’ tip and not either already common practice OR too complex.
The post doesn't have to be long, no less than 200 words, but doesn’t have to be much more, as long as the ‘tip’ is fully explained.
The tip MUST be relevant to law firms. It doesn’t matter if it’s relevant to other sectors too, but must be written for the law firm audience. All areas of marketing relevant to law firms are fine.
The tip must be easy to understand AND implement – i.e. something that a marketing generalist could do themselves or a business owner could do. E.g. not a tip for manipulating a detailed feature in AdWords, or improving search engine rankings by editing code etc etc.
The tip should be simple, but importantly, not what most people do currently. To give you a couple of examples:
1) PR: the law firm should print out it’s press coverage, put it in a folder and have it on their reception table (consider removing magazines/newspapers so all new visitors reach for the folder).
2) Blogging: make it easier to come up with blog ideas and write them by turning client questions (from client meetings) into Q&A blog posts. Anonymise/generalise them, with the first half of the post setting the scene/scenario, then the other half answering the problem - much easier to write.
3) Events: for turning seminar delegates into meetings before delegates leave, display a calendar showing available free workshop dates over the next month so delegates can choose a date there and then before they get booked up. Much easier to follow-up a delegate re. an impending date in the diary than from cold.
As I say, these aren’t complex or ground breaking, just practical tips that are tried and tested from your experience rather than simply searching the web for tips. That’s why I’m looking for bids from experts in their fields NOT from general writers/bloggers.
You can write more than one post and I can accept bids from more than one expert.
If you don’t want to give away your tip upfront, that’s OK, just give me enough so I can tell whether this is a ‘real’ tip and not either already common practice OR too complex.
Andy H.
100% (91)Projects Completed
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