Advertising and brand concept
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Description
Experience Level: Intermediate
360 marketing plan for an up market liquere. Product contains Honey, tea and alcohol. It is to be positioned as an upmarket product. Revert should cover ATL campaign options. BTL direction should include materials for both indoor branding and outdoor branding. Including stands for activations and product sampling.
Product is best compared with Jagermeister.
Purposes of this exercise. Call the product GREATSTAF
Product is best compared with Jagermeister.
Purposes of this exercise. Call the product GREATSTAF
Kwame P.
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26 Apr 2024
United Kingdom
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Hi, are you asking for a 360 degree marketing plan or graphical suggestions for the ATL and BTL or the third option of both. If you want ATL / BTL then an indication of budget would be good to know the volumes of sites that can be achieved.
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