Advertising
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Post a project like this$
- Posted:
- Proposals: 6
- Remote
- #1521254
- Expired
WordPress/WooCommerce, Shopify | iPhone, Android |SEO, SMO, PPC (Google Adwords)
New Delhi
Web & App Development | Graphic Design | eCommerce | Digital Marketing | Gaming App Development
Ahmedabad
PHP, Wordpress, Drupal, Magento, Data Entry, Administrative and Technical Support, SEO, Digital Marketing
Kingston
Creative Director Viral Advertising Specialist - '"3X More Leads - Half The Ad Spend. Results Guaranteed!"
London
5819898151821198157138486414504841544730
Description
Experience Level: Entry
We are looking for someone to perform all of the strategies mentioned below for us, for at least 2 months.
Real-time bidding: In programmatic advertising, an algorithm automatically makes the purchasing decisions for marketers. Originally, marketers would buy their online ads directly—kind of like newspapers advertising. A company would actually take the time to research how they should place their advertising across many specific publishers. From there, they’d spend a lot of time working with their creative department to craft ads that fit the look and feel of different sections within those sites. However, this method was incredibly time consuming and limited the ability of marketers to analyze the performance of their ads.
Now, programmatic real-time bidding (RTB) has evolved to let marketers spend less time placing their ads and more time analyzing them. With RTB, the majority of publishers offer available ad space to ad exchanges.
Retargeting: Retargeting works by delivering personalized content to users who’ve previously visited our site. Recently, retargeting has also been used in email campaigns. As inbound marketers, we'll be bringing brand new visitors to our website every month. If that visitor leaves our site without providing an email, retargeting can be a great channel to show them relevant content, or product offers, especially when they've already shown intent by visiting our website in the first place.
Prospecting: Prospecting is a method by which marketers are able to target new audiences of users and drive them to their site. Think of it as one large inbound marketing technique. Over time, prospecting calibrates to become more precise—working to drive new users to our site who will subsequently be added to our high-performing retargeting campaigns.
Cross-device marketing: Cross-device marketing means reaching prospects across different devices, like desktop computers, mobile phones, and tablets. Cross-device campaigns are particularly helpful when creating effective full-funnel campaigns (something we’ll have to consider), as they allow to expand reach to multiple different devices that our prospects use on a daily basis.
Please apply for more information and if interested. Budget to be discussed.
Real-time bidding: In programmatic advertising, an algorithm automatically makes the purchasing decisions for marketers. Originally, marketers would buy their online ads directly—kind of like newspapers advertising. A company would actually take the time to research how they should place their advertising across many specific publishers. From there, they’d spend a lot of time working with their creative department to craft ads that fit the look and feel of different sections within those sites. However, this method was incredibly time consuming and limited the ability of marketers to analyze the performance of their ads.
Now, programmatic real-time bidding (RTB) has evolved to let marketers spend less time placing their ads and more time analyzing them. With RTB, the majority of publishers offer available ad space to ad exchanges.
Retargeting: Retargeting works by delivering personalized content to users who’ve previously visited our site. Recently, retargeting has also been used in email campaigns. As inbound marketers, we'll be bringing brand new visitors to our website every month. If that visitor leaves our site without providing an email, retargeting can be a great channel to show them relevant content, or product offers, especially when they've already shown intent by visiting our website in the first place.
Prospecting: Prospecting is a method by which marketers are able to target new audiences of users and drive them to their site. Think of it as one large inbound marketing technique. Over time, prospecting calibrates to become more precise—working to drive new users to our site who will subsequently be added to our high-performing retargeting campaigns.
Cross-device marketing: Cross-device marketing means reaching prospects across different devices, like desktop computers, mobile phones, and tablets. Cross-device campaigns are particularly helpful when creating effective full-funnel campaigns (something we’ll have to consider), as they allow to expand reach to multiple different devices that our prospects use on a daily basis.
Please apply for more information and if interested. Budget to be discussed.
Fineqia I.
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10 May 2024
United Kingdom
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