What is a marketing consultant?

A marketing consultant is often a freelance or independent professional with a background and experience in marketing which can span numerous companies and even industries. Sometimes marketing consultants will specialise in a certain niche or industry, some may specialise in digital marketing, content marketing, or social media marketing. Others may be more focused on advertising or non-digital strategies. Most will be able to look at, and understand, the entire marketing needs of a business. They can define a marketing or brand message and design, implement, and manage a marketing strategy. Marketing consultants are usually available to hire for one-off tasks or for longer-term or even more hands-on projects. A marketing consultant’s experience will range from day-to-day marketing tasks and producing marketing plans and strategies, through to high level brand design and deployment.

What does a marketing consultant do?

Depending on their skill level, experience, and preference a marketing consultant will do anything from carrying out and managing day to day marketing activities through to producing marketing, brand, and business strategies, and giving advice. A marketing consultant might manage advertising, website analytics, or social media platforms. They may plan or create marketing copy or be a multi-channel marketing expert. They will understand a company’s audience and work out how best to reach new customers. A marketing consultant will usually be able to review a current brand proposition or marketing strategy, create a new marketing plan, refine or create a corporate brand image, or work to improve a brands reputation.

How do I hire a freelance marketing consultant?

At PeoplePerHour there are two ways to hire marketing consultants. The first is to search our freelancer listings for someone with the experience or specialism you are looking for available in the right location or at the right rate. Or, you can post a job at PeoplePerHour detailing exactly what you are looking for and in what industry and invite candidates with only the right skills to apply. You can then review the available and potentially suitable applicants. You can progress by discussing the role further with anyone you believe could be a good match before hiring the best applicant for your needs.

Can a PeoplePerHour marketing consultant produce a marketing strategy or marketing plan?

Yes. At PeoplePerHour there are literally hundreds of available marketing consultants and marketing specialists. Some concentrate on carrying out digital or traditional marketing activities. Others focus on reviewing and producing marketing strategies and marketing plans. Because there is such a range of marketing professionals to choose from you can decide to hire someone to create a marketing strategy and carry it out for your business. Or you can just hire a marketing professional to produce a high-level brand strategy, marketing strategy, or marketing plan.

Hire Freelance Marketing Consultants

Looking for top-quality freelance marketing consultants? Find experienced professionals on PeoplePerHour, or hire marketing strategists through Toptal’s rigorously vetted talent network.

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Annelize B.
South Africa
5.0 (6)
7 projects
$27/hr
responds within a few hours
Oliver C.
United Kingdom
5.0 (20)Cert 4
11 projects
$34/hr
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Kazi Nasir U.
United Kingdom
4.8 (65)
75 projects
$10/hr
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Bangladesh
5.0 (2)
1 projects
$10/hr
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Ellie S.
United Kingdom
5.0 (1)
3 projects
$54/hr
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$203/hr
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Nigeria
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$26/hr
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$68/hr
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11 projects
$15/hr
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Sri Lanka
5.0 (19)
10 projects
$35/hr
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Robert C.
United States
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5 projects
$24/hr
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Hire Freelance Marketing Consultants

Looking for top-quality freelance marketing consultants? Find experienced professionals on PeoplePerHour, or hire marketing strategists through Toptal’s rigorously vetted talent network.

Annelize B.

Oliver C.

Kazi Nasir U.

Moonsatul Islam M.

Ellie S.

Insight Marketing UK Ltd

Shukroh T.

Laura M.

Evans K.

AGM G.

Robert C.

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