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    Michael Edwards

    Michael Edwards

    SEO Consultant - Ethical Lasting Organic Growth | Adwords Development &...

    Lymington, United Kingdom

    I have been heavily involved in Search Engine Optimisation (SEO) for over 8 years, having helped websites achieve high rankings and healthy growth in targeted and relevant visitors....Read moreI have been heavily involved in Search Engine Optimisation (SEO) for over 8 years, having helped websites achieve high rankings and healthy growth in targeted and relevant visitors. It hasn't stopped there as I work with clients to continually improve conversion rates from those visitors. My background has been in software and technical support so I am equipped in dealing with all the major CMS as well as bespoke systems. I work as a complete SEO package for smaller sites and for larger business plug into their existing structure.

    My work is all about building the brand, developing the right traffic through the main channels, helping that traffic to convert and that traffic wanting to keep loyal to the site.
    SEO should be holistic in approach and all about wanting to give the visitor a great experience.

    SEO has evolved over the years from picking a few keywords and using whatever was available to squeeze a high ranking in Google, to be part of an overall inbound marketing strategy where user experience is the primary driver. This has been in part moulded into proper shape by major algorithmic changes in Google and many years ago I recognised that "cheating" was purely unethical and at some point always failed.

    I also specialise in Google penalty recovery, mainly recovering from Penguin or Panda manual or algorithmic penalties. Sometimes traffic trails off over a period for varying reasons and I analyse and develop a strategy for recovery.



    ***WHAT I DO NOT DO, OR ASSOCIATE WITH***
    Low quality content
    Spamming
    Low quality link building strategies
    Fake/forced social media activity
    Any bulk/automated service

    Most of those practices will at some point be picked up by Google, if not immediately, and hit with either a manual or algorithmic penalty. Cheap SEO can cripple a site for months and can be very costly to put right. The frightening thing is that these kinds of services are still rife.


    Google Adwords

    For pay per click advertising I effectively setup and manage Google Adwords campaigns, for search, display and remarketing. Continually optimising to improve quality score, lower cost per click and improve conversions.

    I have worked with small start-ups to high revenue mid-size business. At the top end managing an account with £0.3 million budget.


    If I could summarize myself I’d like to say that I am one of the good guys. If I take on a job I want to be part of the team and I genuinely want to see the website benefit long term not just the short term. I’m open and transparent in what I do and adapt to change. I take advice from leading inbound marketing experts to continually grow, as SEO is forever evolving and every website has it's own merits and pitfalls.

      4.9
      (49)
      £50
      /hr
    Contact

    Skills

    conversion optimizationconversion trackinggoogle analyticskeyword researchonline marketingadwordslink buildinggoogle rankingorganic trafficgoogle search development +3
    pay per click (ppc)search engine marketing (sem)search engine optimization (seo)
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    6
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    Apr 29 2022
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    Freelancer Buyer
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    Buyers worked with
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    Apr 29 2022
    Response time
    within a day

    Skills

    conversion optimizationconversion trackinggoogle analyticskeyword researchonline marketingadwordslink buildinggoogle rankingorganic trafficgoogle search development +3
    pay per click (ppc)search engine marketing (sem)search engine optimization (seo)
    Top Endorsed

    Insights

    Freelancer Buyer
    Projects listed
    6
    Freelancers worked with
    4
    Last active
    Apr 29 2022
    Response time
    within a day

    Insights

    Freelancer Buyer
    Projects worked on
    62
    Buyers worked with
    50
    Last active
    Apr 29 2022
    Response time
    within a day
    Skills Insights

    Insights

    Freelancer Buyer
    Projects listed
    6
    Freelancers worked with
    4
    Last active
    Apr 29 2022
    Response time
    within a day

    Insights

    Freelancer Buyer
    Projects worked on
    62
    Buyers worked with
    50
    Last active
    Apr 29 2022
    Response time
    within a day
    Skills Insights
    conversion optimizationconversion trackinggoogle analyticskeyword researchonline marketingadwordslink buildinggoogle rankingorganic trafficgoogle search development +3
    pay per click (ppc)search engine marketing (sem)search engine optimization (seo)
    Top Endorsed
    • Portfolio (3)
    • Reviews
    • Purchases
    • Endorsements
    Hide feedback
    Offering a full SEO consultation service for your website
    Offering a full SEO consultation service for your website
    $180
    • Posted: 30 Oct 2018
    • 100% Positive
    • Sold: 3
    • 0
    • 01 Nov 2018 Hugh A.
      Hugh A.
      Port Glasgow, GB

      One of the good guys - excellent ++++++
      Thanks, Mick.

    • 10 Sep 2018 Dan Q.
      Dan Q.
      Edinburgh, GB

      Very pleased - Mick worked to a tight deadline and did what he said he would.

    • Show more feedback (1)
    Review or implement .htaccess
    Review or implement .htaccess
    $55
    • Posted: 2 Oct 2015
    • 100% Positive
    • Sold: 15
    • 4
    • 12 Oct 2015 Ryan F.
      Ryan F.
      Toronto, CA

      Very valuable help with a tricky problem.

    • 16 Sep 2014 Tan S.
      Tan S.
      City of London, GB

      Absolutely Excellent - very quick turn around coming up with solution for a 'complicated' matter of a larger website with over 12,000 users per day.

    • Show more feedback (8)
    Improve website page loading speed
    Improve website page loading speed
    $105
    • Posted: 20 May 2015
    • 100% Positive
    • Sold: 4
    • 4
    • 01 Jun 2015 Lucy K.
      Lucy K.
      City of London, GB

      Mick was hugely helpful and steered me in all the right directions - resulting in a great improvement in site speed. Thanks!

    Google Analytics Report and Commentary
    • Alexby Alex P.
    • Posted: 13 Mar 2015
    • 1
    • 18 Mar 2015 Alex P.
      Alex P.
      City of London, GB

      Great to work with!

    I need a Google Analytics expert to help with setup confusion!
    • Amyby Amy G.
    • Posted: 18 Oct 2014
    • 0
    • 22 Oct 2014 Amy G.
      Amy G.
      Newcastle upon Tyne, GB

      Fantastic!

    SEO Request For Proposal
    • Sumendraby Sumendra E.
    • Posted: 7 Jan 2014
    • 0
    • 29 Apr 2014 Sumendra E.
      Sumendra E.
      Hertford, GB

      Mick has taken a lead role and given us lot of actions. I am very happy with his work so far. However yet to see the results which will take time!

    Remove 404 and 442 reported errors on GWT. Install Disavowal to rm poor links.
    • Al-Karimby Al-Karim V.
    • Posted: 26 Mar 2013
    • 0
    • 10 Apr 2013 Al-Karim V.
      Al-Karim V.
      Wandsworth, GB

      Very good advice received and fast at replying. Thanks.

    Fixing on-site SEO issues - 404 errors, url structure, duplicate content, meta data
    • Ryanby Ryan J.
    • Posted: 11 Jan 2013
    • 0
    • 22 Jan 2013 Ryan J.
      Ryan J.
      Edinburgh, GB

      Mike done a fantastic job for me. He also advised me on my websites performance in the search engines and gave me an on and off-site link building report.

    Google Webmaster tools expert needed
    • Teddby Tedd E.
    • Posted: 12 Jan 2013
    • 0
    • 17 Jan 2013 Tedd E.
      Tedd E.
      London, GB

      Good

      Michael E.
      Michael E.

      Because of the neutral rating I just wanted to add that for the low fee I analysed all the data and website content and provided a clear strategy to resolve the ongoing non-indexing issue. These were the requirements of the project and were provided in a timely manner.

    IIS reconnected to internet on Server 2003
    • Stuartby Stuart G.
    • Posted: 30 Dec 2012
    • 0
    • 11 Jan 2013 Stuart G.
      Stuart G.
      Ipswich, GB

      Just a little extra for all your hard work.]

      Thanks again

      Stuart

    • 06 Jan 2013 Stuart G.
      Stuart G.
      Ipswich, GB

      Mick, fixed the problem I was having with IIS web connection and checked everything else on the server.
      Highly recommended, helpful and provided outstanding communication.
      Thanks
      Stuart

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