Hi Khadijah,
Thank you for the Milestone 1 delivery and the Behavioural Architecture documentation.
I’ve completed a full review, and I’m satisfied that the work aligns with the agreed scope, including the journey architecture, pathway logic, behavioural decision structure, and CTA behavioural principles across Parents, Students, and Schools. The document provides a clear behavioural foundation and is structured appropriately for downstream implementation.
I’ll now proceed with releasing the Milestone 1 payment.
With that confirmed, please move forward into Milestone 2 as outlined, focusing on translating the approved behavioural architecture into the full execution blueprint layer, including:
• CTA behaviour specification matrix
• Funnel trigger and event mapping
• Tool stack and integration architecture
• CRM pipeline and data structure design
• Implementation-ready handover documentation
As previously agreed, this phase remains architecture-only and continues to exclude UI design, copywriting, implementation, optimisation, or marketing strategy.
Please confirm once Milestone 2 work has commenced and share structured progress checkpoints as you move through this phase.
Appreciate the professionalism and clarity you’ve maintained so far — looking forward to the next stage taking shape.
Patrick