Funnel Architect – User Journey & Conversion System Design

I am building an education platform with a clearly defined brand identity, visual system, and UI design already completed.
The website has been implemented and the visual layer is now locked.
I am now seeking a Funnel Architect to design the user journey, pathway logic, and conversion structure that will sit on top of the existing UI.
This is a systems architecture role, not a design or development role.
If you are a marketer, copywriter, designer, or developer who “also does funnels”, this is not the role.
I am looking for someone who thinks in behavioural flows, decision points, and structured journeys.
Context
The platform serves three distinct audiences:
Parents
Students
Schools
Each pathway already exists visually.
Your role is to design how users move through them.
From:
entry
to action
to outcome
No visual changes.
No copywriting.
No redesign.
What You Will Do
You will design:
1. User Journey Architecture
Define the full journey for each pathway (Parents / Students / Schools) from entry point to exit point.
2. Pathway Logic
Design:
how each pathway starts
how it branches
where it converges (if at all)
how it exits
Each pathway must have clear intent and behavioural structure.
3. CTA Behaviour Design
Define what happens when users click:
“Get Started”
“Book a Call”
and other primary actions
You are designing the behaviour, not the button.
4. Funnel Structure
Design:
lead flow
booking flow
follow-up logic
conversion sequence
No implementation required.
5. Tool Stack Recommendation
Advise on:
booking tools
form stack
CRM logic
automation approach
Design the system. Do not build it.
6. Handover Pack
Produce a clean, implementation-ready handover including:
funnel map
pathway logic diagrams
CTA behaviour specification
integration map
structured documentation for the build team
Out of Scope (Non-Negotiable)
You will not:
redesign UI
suggest visual changes
rewrite copy
create messaging
implement anything
optimise funnels
run marketing strategy
interpret analytics
This role is architecture only.
Good architects design systems.
They do not redesign houses.
What I Am Looking For
You must:
be comfortable working from an existing UI and brand system
think in journeys, not pages
be precise, structured, and disciplined
respect scope boundaries
design for implementation (not theory)
If you are primarily a marketer, designer, or developer – this will not be a fit.
Deliverables
Full funnel map
Pathway logic for Parents / Students / Schools
CTA behaviour specification
Tool stack recommendation
Integration map
Implementation handover document
Budget
Fixed fee.
Milestone-based.
No hourly proposals.
Important
This role is strictly:
Architecture & behavioural design.
No visual design.
No copywriting.
No implementation.