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Senior Paid Advertising Strategist | UK
Role type: Contract, part time (remote) Experience level: Senior Reports to: Head of Strategy Location: Remote The Brains Group is a fast-growing group of global marketing brands with a focus on future thinking, AI and innovation. We’ve helped hundreds of clients across a wide range of verticals to maximize ROI, improve client acquisition & retention and grow faster, with our unique marketing platform and solutions. The future is bright for us, with lots of new products, services and brands on the horizon. The Group of companies includes: - The Brains Marketing - our flagship brand, a well-established marketing agency offering training, consultancy and support services on an adhoc or ongoing basis. - Rocket Healthcare Marketing - our bespoke healthcare brand, offering affordable, scalable healthcare marketing tools and solutions that help clinics, consultants and practices reach, convert & retain more patients. - SaaSible - our distinct SaaS offering, helping B2B software providers scale up their marketing and increase demand. The Role: Our Senior Paid Advertising Strategists are true experts in their field who harness experience and innovation to deliver exceptional results for key B2B and B2C clients across paid search, display and social advertising. You must be a confident communicator with proven experience managing or consulting on large scale paid advertising campaigns. You need to be comfortable feeding into multichannel strategies, managing client expectations, coaching junior team members, reporting on performance and setting / optimising account strategies. You may be asked to operate as a paid lead for a key client, to triage the strategy for an existing client, to consult with a client who is learning to run their own PPC, or to assist The Brains Group with our own paid advertising. We are looking for someone with flexibility who is happy to scale hours up or down, with an agreed base minimum each week. Core responsibilities: - Develop, execute and optimise cutting-edge paid advertising campaigns, from conception to launch - Onboard new paid media clients and nurture those relationships, keeping a close eye on client retention and ensuring that clients receive an exceptional quality of service - Evaluate campaign performance based on clear KPIs, and report confidently on a weekly and monthly basis, either via call, video call or email, to client stakeholders - Actively recommend account improvements, constantly look for ways to further boost account performance and ensure strong client engagement - Flag any concerns with account performance, troubleshoot alongside the Head of Strategy and Client Services Manager, work hard to ensure retention and satisfaction of your clients - Be the account lead for your designated key clients - this means operating as the main client point of contact, ensuring all members of the account team are feeding into the monthly report, being aware of overall account performance and liaising with the Head of Strategy about any concerns you have over account performance, or any opportunities to provide additional services and support for that client. You are the advocate for that client and should work carefully on building up a trusting and supportive relationship with the client representative(s) - Support the Head of Strategy and Managing Director with new sales opportunities, by attending introductory and proposal calls with prospective clients and feeding into proposal decks. Be prepared to present slides on your area, what strategies you recommend, and what potential ROI could look like (you don’t have to attend sales calls alone, or act as point person for new opportunities, you’ll be operating as part of a sales team run by the Managing Director or Head of Strategy) - Work cross-departmentally, to align campaign strategies and goals on multichannel clients - Train/support junior team members where necessary, providing support on tricky account challenges, recommending additional strategies and advising on the correct approach if the junior is unclear Skills and experience: - 5+ years as a paid media strategist, paid advertising manager or paid account manager - Proven experience creating, managing and optimising Google Ads, Performance Max, LinkedIn and Meta campaigns - Comfortable setting up, consulting on or taking over paid client account teams and ensuring that deliverables stay on track - Excellent oral communications skills - Very strong written communication skills and email comms skills - Strong experience producing reports and explaining them to clients - Happy to chat on the phone, comfortable calling clients - Well-organised and efficient, good time management and prioritisation skills. - Team player who likes to work in a dynamic environment and collaborate across teams
10 minutes ago1 proposalRemote
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