Mobile Devices Projects

Social media set up plus canva & mailchimp with LinkedIn

Clear-Rec Ltd – Complete Digital Marketing & Social Media Setup Brief (Free Version) Objective Create a professional, consistent online presence for Clear-Rec Ltd that promotes our education recruitment services, generates candidate registrations and school enquiries, and allows all marketing channels to work together using free software wherever possible. ⸻ 1. Branding Use the same branding across every platform. Create: * Company logo * Profile picture * Cover/banner image * Brand colours * Brand fonts Create Canva templates for: * Job adverts * Candidate profiles * Client testimonials * Recruitment tips * School support information * Company updates * “We’re Hiring” graphics * Meet the Team * Candidate of the Week * School Vacancies * Success Stories Free software: * Canva Free ⸻ 2. Website Website: www.clear-rec.co.uk Check: * Contact forms * Mobile optimisation * SEO * Google Maps * Candidate registration * Employer enquiry form * CV upload * Privacy Policy * Cookie Policy Connect with: * Google Analytics * Google Search Console Free tools: * Google Analytics * Google Search Console ⸻ 3. Create & Optimise Social Media Create and fully optimise: * LinkedIn Company Page * Facebook Business Page * Instagram Business Account * TikTok Business Account * YouTube Channel * Google Business Profile Every account should include: * Company logo * Matching banner * Business description * Website: www.clear-rec.co.uk * Phone: 07920 480812 * Business email * Consistent branding * Call to Action * Keywords around Education Recruitment and School Support Recruitment ⸻ 4. Connect Everything Together Connect Facebook and Instagram through Meta Business Suite. Link: * Facebook ↔ Instagram * Instagram ↔ Threads (optional) * LinkedIn ↔ Website * TikTok ↔ Website * YouTube ↔ Website * Google Business ↔ Website ⸻ 5. Free Social Media Scheduling Use: Meta Business Suite (Free) Schedule: * Facebook * Instagram Use: LinkedIn Native Scheduler (Free) Schedule LinkedIn posts. Use: TikTok Scheduler (Free) Schedule TikTok videos. Use: YouTube Studio (Free) Schedule YouTube videos and Shorts. This means every platform can be scheduled for free without paying for Hootsuite or Buffer. ⸻ 6. Email Marketing Create: * Mailchimp Free Account Set up: * Candidate mailing list * School mailing list * Temporary staff list * Permanent recruitment list Create automated emails: * Welcome email * Candidate registration confirmation * School enquiry acknowledgement * Monthly newsletter * Job alerts ⸻ 7. Google Business Create a Google Business Profile. Include: * Services * Photos * Opening hours * Website * Phone number * Reviews * Regular updates ⸻ 8. Content Plan Create a monthly content calendar. Aim for: * 3–5 LinkedIn posts each week * 3 Facebook posts each week * 3 Instagram posts each week * 2 TikTok videos each week * 1 YouTube video or Short each week Content ideas: * Latest vacancies * Recruitment tips * School support roles * Candidate success stories * Testimonials * Interview advice * Compliance guidance * Behind the scenes * Meet the team * School business manager insights * Finance, HR and administration recruitment * Facilities, catering and cleaning recruitment * Education news ⸻ 9. Graphics Design branded templates for: * Drama vacancies * Teaching Assistant jobs * School Business Manager jobs * Finance vacancies * HR vacancies * Admin vacancies * Cleaning vacancies * Catering vacancies * Site Manager vacancies Use Canva Free. ⸻ 10. SEO Optimise your website for keywords such as: * Education Recruitment * School Support 13. Free Software to Use * Canva Free – graphics * Meta Business Suite – Facebook & Instagram scheduling * LinkedIn Scheduler – LinkedIn scheduling * TikTok Scheduler – TikTok scheduling * YouTube Studio – YouTube scheduling * Mailchimp Free – email marketing * Google Analytics – website analytics * Google Search Console – SEO monitoring * Google Business Profile – local visibility * Google Drive – document storage *