In connection with our launch, we are looking to commission 'how to' guides and are looking for copywriters to produce them. The 'how to' guides relate to the particular outdoor sports we offer and that are on offer in the U.K. (e.g. the 'how to' guide to surfing in the U.K., the 'how to' guide for mountaineering). This information will be available on our website. The intention is that having this user friendly content will give us more credibility, make us attractive for non-directly commercial purposes (i.e. as a good source of free and helpful practical information) and also have important search engine optimisation benefits.
We have a template document, which sets out in structural terms what we are looking for and can also share with you an example of what the template should look like filled in for one activity. We would like the guides to be well written and broadly aimed at our core demographic (i.e.. people in cities (particularly London) without much prior experience of the UK outdoors but who are attracted by the idea of trying new and exciting experiences). We would also like to allow the writer to be engaged with the task creatively, so we are happy to allow for departures from the template. However, we would ask that radical departures be run past us first.
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Sounds good! How long is each guide – and how many are there? Just need to get an idea of the scale of the job in order to bid.
How many words would you estimate the guides need to be?