Copywriter — Product Descriptions and Email for Apparel Brand

Draftline Apparel, a US clothing brand for tabletop and video game fans based in Austin, Texas, needs a copywriter for our product descriptions and marketing emails. Our current copy is inconsistent — some written by us in a hurry, some left as bare spec — and none of it sounds like one voice.

The work covers around sixty product descriptions of fifty to eighty words each, plus a set of six marketing emails for an upcoming collection launch. The descriptions need to convey the design, the fit and the reference or joke behind each piece, quickly and with personality, while still covering the practical details a shopper needs. The emails should build interest across a launch sequence without leaning on constant discounting.

Voice is the whole job here. We are funny, a little irreverent, and genuinely part of the gaming community, and the copy has to land that without trying too hard or explaining the joke. Generic ecommerce copy or forced hype both miss. We will provide our brand voice guide, product details and the design concepts behind each piece.

One practical note: humor should never come at the cost of clarity on sizing, materials or shipping, since those drive returns and support tickets.

To be considered, please share copywriting samples that show personality and voice, ideally consumer or ecommerce work rather than corporate, tell us your rate per description or a fixed project price, and confirm your availability. Applications without relevant writing samples will not be shortlisted.