Copy Writer. Must have marketing experience.

We are the UK’s leading independent provider of CPD to the educational sector. We are looking for copywriters to provide marketing letters as part of our direct mail campaigns.

Initial job
 4 letters to be sent to customers and non-customers. Each letter will promote one course
 5 emails to be sent to customers. Each email will promote one course.

Potential contract
 20 – 30 letters, every 6 weeks
 5-10 emails per week, term time only (39 weeks per year)

Letter specification
Our letters tend to follow a standard format. Each letter:
 Identifies a problem
 Offers a solution to the problem: attend this course
 Gives an overview of the benefits of attending
 Identifies the difference that attending the course will make
 Concludes with a clear call to action (to book)

Information provided: we will provide you with as much information about a course as we can. At the very least, you will receive a flyer and in most cases a ‘marketing sheet’. The marketing sheet will contain additional information, like a ‘passion pitch’ from the trainer running the course, a walkthrough of what will happen on the day, quotes from previous delegates (if any), any additional research available, and a list of useful websites.

Audience: Senior and middle leaders within schools.

Turnaround: Copy needs to be received by Thursday 9th February 2012.
Usual turnaround time is 2 weeks

Email Specification
Each email:
 Identifies a problem
 Offers a solution to the problem: attend this course
 Gives an overview of the benefits of attending
 Identifies the difference that attending the course will make
 Concludes with a clear call to action (to book)

Information provided: we will provide you with a flyer and a ‘marketing sheet’. The marketing sheet will contain additional information, like a ‘passion pitch’ from the trainer running the course, a walkthrough of what will happen on the day, any additional research available, and a list of useful websites.

Audience: Teachers, middle leaders and senior leaders within
schools.

Turnaround: 7 days

Quotes

Pleaser provide a quote for:
1. The initial j ob of 4 letters and 5 emails
2. A 6 month contract (March to August) to provide:
- A total of 90 letters in 3 batches of 30.
- A total of 150 emails over a period of 15 weeks
Please include with your quote a CV and any examples of work you have done for comparable companies or a comparable audience.

About Us:

Our Company was formed in 1996 by teachers who wanted to improve the way children were taught. It was formed with a 30-year vision, to make fertile the fields. From the very beginning we would only do what was pedagogically right.

We have never taken a grant or government contract. For 14 years we have been able to pursue a clear vision of providing outstanding training and development opportunities for teachers and school leaders.

In 2007 we became the largest and, we believe, most quality driven of the independent training companies. We now work exclusively with many of the leading lights in teacher development.

Our product development team work on more than 300 ideas a year for new courses and interventions. The best of these are commissioned through our network of the UK’s best educational trainers. All our trainers have experience of a wide range of contexts, are outstanding in their area of expertise, and are able to deliver in a dynamic, authoritative and practical way.

Our training is suitable for practitioners of all levels and abilities, from leaders to classroom support, from NQTs to highly experienced colleagues, from those performing at outstanding levels to those with a specific need for improvement. We also cover all age ranges, from Early Years through to Sixth Form.

Our training includes

 Day courses
 Briefings
 In-school training (INSET)
 Intensive 5-12 day training interventions