Website Content rewrite and layout for conversion

Information for the blog/website: Laser Skin Treatment website
Industry: Healthcare
Num. of web pages: 21
Description of every page: We are a Laser Skin Clinic based in London with 5 clinics.

We have a website which performs well for search engine optimisation and digital marketing, however the pages and it's content are looking a little clunky - we would like someone to rewrite/tweak some of the content and lay it out in a more readable way so that it can convert better. we would like suggestions on where images would go throughout the content.

The purpose of the content is to inform but ultimately lead the visitor to book a free consultation with one of our clinics.

I would like to see examples of previous work also.

Thanks
Tone: Colloquial
Outline & Structure: The content needs to be informative but not too professional and put the reader at ease.

We want to come across as the experts but also want to know that we are there to help. Here are is a good site that uses a good tone of voice:

http://www.colaz.co.uk/
Extra notes: