Better Never Stops - New website

  • Posted:
  • Proposals: 9
  • Remote
  • #2402685
  • OPPORTUNITY
  • Awarded
Competent D.
Amaneet B.Abhimanyu S.Spotcodes T.Kamalpreet K. + 4 others have already sent a proposal.
  • 2

Description

Experience Level: Expert
New website as per brief - copyright to be retained by me.

Project Objectives



We want our website to position Better Never Stops as a high quality, customer-focused, extremely capable Business consultancy within our market-place. Search ranking is a priority for us as most of our leads will come from search engines . The website must give us a professional online presence. Good quality tablet, mobile and desktop responsiveness.

Brand identity should be kept the same as the print version.

Website speed and performance should be optimized on all three devices.



We would like the website to be curved/round rather than straight lines



Please see examples-



http://inspiredesign.me/2018/03/29/crm-marketing/

https://exponentwptheme.com/book/

https://exponentwptheme.com/corporate/

https://exponentwptheme.com/seo/



Our measure of success would be:

1. An increase of 10 quality enquiries per month via the website

2. An increase of average page views per visit and time spent on site



Target Audience Markets



Business owners over 45 years old and turning over more than £1m

Geographically within 1.5 hour’s travel by car/25 miles/50 miles from Needham Market, Suffolk


Competitors



Our nearest current competitors are:

Competitor Company Name 1 – http://www.stuart-allan.co.uk

Competitor Company Name 2 –http://www.capitis.co.uk/



We would like to compete with:

https://www.andy-turnbull.com/grow-your-business/?gclid=CjwKCAjw8e7mBRBsEiwAPVxxiI_e0OkejPFuCdVTk36LShvqtp-0ajDlhc6MAe2ms_oU3qZ8QBJm0BoCvvsQAvD_BwE

https://engineeringbusinessgrowth.com/

Competitor Company Name www.davidcraigwhite.co.uk

Comments: we don’t like this site as it is dull and not very welcoming, there are no visible call to actions on the front page.

Competitor Company Name http://www.businesscoach.uk.com/

Comments: we don’t like this site because it appears old fashioned. There are no call to actions other than face book, twitter logos in the top right corner which appear very small.

Other sites

Other Company Name https://actioncoach.co.uk/coaches/roger-pemberton/

Comments: We like this site because it is clear and simple, it has 8 call to actions and looks professional…

Other Company Name www.fluidbusiness.co.uk

Comments: We like this site because it is clear and simple, it has 7 call to actions and looks professional…This is our favorite site. It is bright, welcoming, professional and very clear. It has over 7 call to actions, at the top and the bottom of the pages. We like that the pages move within one another as you scroll through.



Call to Action

Our goal is for visitors to the site to make contact straight away, Scorecard to complete, book appointment, simple guide, email, phone, web enquiry. We need an automated response to an enquiry form to be emailed back to the customer. We would also like to build an email list, so wish to encourage users to subscribe via the website. We plan to use Mailchimp to manage our mail campaigns.



Requirements of the new site



Aims

Generate Leads



Scope/size of the website

We anticipate that the website will have around 8-10 pages, possibly more

Features and functionality

Home

About

News/Blog

Programmes

Tools section- approx 4

Video

Enquiry form

Updating content

We need to be able to update the following types of content on a regular basis in-house. We have a member of staff that has experience using WordPress, therefore it would be useful if the new website was built using WordPress.

Blog/news items (at least once per week)

.

Call to action

In order of preference:

Telephone call

Enquiry form

Email enquiry

Email list sign up

On line live chat

Integration with CRM

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