Logo Animation

We are seeking a motion designer to create a short animated logo ident for a new cultural brand, Dumfries & Galloway Carnival.

The logo has recently been developed and we are looking to bring it to life through a playful, contemporary animation that can be used across our website, social media channels, trailers, presentations, and event content.

About the Brand
Dumfries & Galloway Carnival is a new region-wide cultural programme connecting communities, artists, schools, volunteers, and organisations through creativity, participation, music, light, and public celebration.

The brand should feel:
Contemporary
Creative
Playful
Inclusive
Energetic
Community-led
Slightly magical
Not corporate

Scope
Create a short animated logo ident (approximately 4-8 seconds).
The animation should utilise elements already present within the logo, including:
Stars / sparkles
Lightning bolts
Wordmark
Dumfries & Galloway banner

Potential movements could include:
Twinkling stars
Lightning flashes
Individual letter reveals
Banner movement
Light trails
Subtle bounce and settling motion
Gentle looping animation for website use

We are open to creative interpretation and welcome ideas from the designer.
Deliverables
Please provide:
MP4 version (social media and presentations)
Transparent background version (MOV or WebM)
Square social version
Landscape website version
Source files (After Effects preferred)


Optional:
Lottie/Web animation version
Animated favicon or website micro-animation
Brand Colours
Primary colours include:
Navy #2B2E58
Cyan #5CBEDC
Pink #D75495
Orange #E9955E
Lime #9FC855

References
The animation should feel closer to a contemporary festival, creative technology, arts, or entertainment brand than a corporate logo reveal.

Think:
Creative festivals
Public art programmes
Contemporary cultural organisations
Digital experiences
Rather than:
Corporate presentations
Council branding
Traditional event logos


Please provide:
Relevant examples of previous logo animations
Proposed approach
Delivery timescale

We are looking for a designer who can help establish a motion language for the wider Carnival brand, so there may be opportunities for future work beyond this initial commission.