Google Ads Video Assets: Vertical/Horizontal Ads

We are looking for a video editor to create four (4) highly effective and engaging video ad assets optimised for Google Ads (YouTube and Display Network). Our goal is to significantly improve our ad performance by using compelling, short-form video content that resonates with pet owners.

The videos need to be adapted from existing longer-form footage we provide. The final deliverables must meet strict Google Ads specifications for length and resolution, and be produced in both landscape and portrait orientations.

Objective:
To produce concise, attention-grabbing video ads that promote our pet containment solutions (invisible fences for dogs and cats), drive traffic to our website, and generate enquiries.

Source Material:
We will provide access to two longer promotional videos showcasing our invisible dog fence systems. We also have a customer testimonial image that we would like adding into the video and we can provide other images as required. Your task will be to extract and edit compelling segments from this footage to create the specified ad formats below.

Specific Deliverables:
We require four (4) distinct video files, covering two orientations and two lengths:

Landscape Bumper Ad:

Aspect Ratio: 16:9
Resolution: 1920x1080 (Full HD)
Maximum Length: 6 seconds
Purpose: Short, unskippable brand awareness message.
Portrait Bumper Ad:

Aspect Ratio: 9:16
Resolution: 1080x1920 (Full HD Vertical)
Maximum Length: 6 seconds
Purpose: Immersive, full-screen mobile brand awareness.
Landscape Short Ad:

Aspect Ratio: 16:9
Resolution: 1920x1080 (Full HD)
Maximum Length: 15 seconds
Purpose: Delivers a slightly more complete message with a clear call-to-action.
Portrait Short Ad:

Aspect Ratio: 9:16
Resolution: 1080x1920 (Full HD Vertical)
Maximum Length: 15 seconds
Purpose: Immersive, full-screen mobile ad with a clear call-to-action.
Technical Requirements:

File Format: MP4
Video Codec: H.264
Audio Codec: AAC
Frame Rate: Maintain native frame rate of source material (e.g., 24fps, 25fps, 30fps).
Audio: Clear, professional audio levels suitable for advertising.
Content & Creative Guidelines:

Target Audience: UK dog and cat owners.
Core Message: Focus on pet safety, freedom, and effective containment provided by our systems. Emphasise peace of mind for owners.
Key Selling Points:
Secure containment for both dogs and cats.
Freedom for pets within safe boundaries.
Solutions for challenging properties (slopes, large gardens).
Professional installation & support.
Call to Action (CTA):
For 6-second bumpers: Simple brand recall or website hint (e.g., "DogFence.co.uk").
For 15-second ads: Clear, actionable CTA (e.g., "Visit DogFence.co.uk", "Get a Free Quote", "Learn More").
Branding:
Integrate our logo
Use brand colors for any text overlays or graphic elements.
Any text overlays should be concise and easily readable.
Our website URL (DogFence.co.uk) should be visible and prominent towards the end of all videos.
Tone & Style: Professional, trustworthy, empathetic, positive, and action-oriented. The visuals should be clean, clear, and visually appealing.
Emphasis: Highlight the benefits for both dog and cat owners where possible through visuals or subtle text.
What we are looking for in a freelancer:

Proven experience in creating video assets for digital advertising, specifically Google Ads/YouTube.
A strong portfolio demonstrating high-quality, engaging video editing.
Attention to detail regarding video specifications and brand guidelines.
Excellent communication skills and responsiveness.
Please submit your proposal detailing your relevant experience, estimated turnaround time, and cost for these specific deliverables. We look forward to seeing your creative approach!