Webflow CMS & UX Specialist – Certification Website (5-6 Pages)

PROJECT OVERVIEW

I am the Founder of Well-Being Approved (WBA), an independent certification standard for mental well-being in the workplace.

WBA is being built as a long-term institutional certification body. This is not a lifestyle website or startup brochure. The build must be clean, structured, scalable, and professionally executed.

I require an experienced Webflow CMS and systems-focused developer to build Phase 1 of the platform with correct backend architecture from day one.

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PHASE 1 – Launch Infrastructure Scope

Core Website Build (5-6 Pages)

• Home
• Certification Standard
• How It Works
• Apply
• Public Directory
• Contact

Includes:

• Institutional design (corporate, authoritative tone)
• Structured hero and credibility sections
• Clean typography and spacing system
• Responsive optimisation across breakpoints
• Professional footer

Brand colours and copy will be provided.
An initial AI-generated Webflow draft exists and may either be refined or rebuilt with correct architecture.
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APPLICATION & PAYMENTS INFRASTRUCTURE

• Multi-step structured application form
• File upload capability (policy/evidence documents)
• Company logo upload (for use on public directory listing upon certification)
• Consent checkbox for public directory listing + rights confirmation for uploaded assets
• Stripe integration for tiered application fee (based on employee band)
• Automated confirmation email upon submission

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DIRECTORY ARCHITECTURE

A public “Certified Organisations” directory must be built.

Architecture requirements:

• Webflow CMS front-end
• Airtable backend as internal control database
• Internal vs public field mapping
• Directory updates dynamically via Airtable integration

Public fields

• Company name
• Logo (uploaded by company)
• Website URL
• Certification status (Certified / Pending / Suspended / Expired)
• Certification date
• Expiry date
• Certificate ID
• Sector

Internal-only fields (Airtable only)

• Employee band
• Assessment notes
• Risk flags
• Submission documents
• Internal payment tracking

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RENEWAL & PAYMENT LOGIC (IMPORTANT)

Payment structure

• Application fee paid at submission (Stripe)
• Assessment & verification fee invoiced post-eligibility review (manual Stripe invoice acceptable in Phase 1)
• Annual certification licence fee payable only upon successful certification approval

Renewal lifecycle requirements

The platform must support an annual renewal process including:

• Structured renewal declaration form + updated document upload
• Automated renewal reminders (60 / 30 days pre-expiry)
• Status management logic (Certified / Renewal Pending / Expired)
• Renewal must be reviewed and formally approved before the annual licence fee is charged.

Preferred approach:

• Annual certification fee is handled through Stripe using a stored payment method and a reactivated annual charge triggered only once renewal is approved (e.g., reactivating a paused annual Stripe subscription or triggering an approved invoice).
• Renewal form must include a clear acknowledgement checkbox confirming the annual fee will be charged upon renewal approval.

No client login portal required in Phase 1.
Future expansion may include secure client dashboards and renewal portals.

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TECHNICAL EXPECTATIONS

• Clean, organised Webflow class naming
• Proper CMS structure
• Airtable integration (Zapier / Make acceptable)
• Stripe configuration
• Scalable architecture (not hard-coded shortcuts)
• Clear documentation of setup
• Clean handover documentation and clear explanation of backend structure

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UX JOURNEY

Credibility → Understanding → Trust → Application → Payment

Comparable positioning reference:
B Corp (tone and institutional structure only – no duplication).

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WHAT I’M LOOKING FOR

• Strong Webflow portfolio (live links required)
• Experience with CMS-based builds
• Experience integrating Stripe and Airtable
• Systems thinker (not just visual design)
• Clear communication
• 4–6 week delivery window

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BUDGET

Please provide a realistic fixed quote for Phase 1 build.

This is Phase 1 of a long-term certification platform.
Ongoing work likely for future expansion (client portal, automation scaling, enhancements).

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If you build clean systems and think long-term, we will work well together.

Preferred communication: I am available for quick feedback via WhatsApp for alignment where helpful. Phone calls are also fine.