
Issue with GA4 tracking traffic
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Description
Experience Level: Entry
Estimated project duration: less than 1 week
I need someone with expertise in GA4/tag manager etc...
We seem to have some tracking issues in Google analytics. We saw a drop off in traffic in April 2025 only but back up after that period. Have checked other sources like search console but not seeing this drop off.
Need help figuring out what it should be to make sure all is tracking correctly now.
We seem to have some tracking issues in Google analytics. We saw a drop off in traffic in April 2025 only but back up after that period. Have checked other sources like search console but not seeing this drop off.
Need help figuring out what it should be to make sure all is tracking correctly now.
Charlotte T.
100% (47)Projects Completed
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United Kingdom
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Hi, I have a few questions:
1. Were there any website changes around that period (new pages, redesign, plugin updates, redirects, or GTM changes)?
2. How are GA4 tags deployed (via Google Tag Manager, hard-coded, or via CMS/plugin)? -

Hi Miss Charlotte,
My goal isn’t just to fix the tracking but to make sure you can trust your data for business decisions. Once we confirm the issue, would you also like me to leave you with a simple dashboard or checklist so this kind of data confusion never happens again?
Many Thanks!!
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