Shopify expert needed to set up website
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Post a project like this£150(approx. $188)
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Expert in Prestashop, WordPress, Opencart, Shopify, Magento, Codeigniter, Laravel, Yii, Cake PHP, React JS ( 5/5 rating in all projects ).
Bay Minette
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Mohali
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Chandigarh
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Jaipur
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Description
Experience Level: Intermediate
Estimated project duration: 1 - 2 weeks
FLORENCE BROADHURST UK
WEBSITE BRIEF - CONFIDENTIAL
We have the domain name www.florencebroadhurst.co.uk and wish to develop a fully transactional
ecommerce site aimed at both consumers and design professionals. We will be selling interior products
(wallpaper, fabric, home accessories, furniture etc) based on the archive of Florence Broadhurst’s designs from
the 1960s and 70s.
A. What we need
§ Creative realisation of our ideas
§ Technical realisation of the site, specifically:-
- Functionality to include:
o Ecommerce (including ordering meterage and samples)
o Links to social media
- Future proofed – Ability to add additional categories/filters etc and video content
- User friendly so we can update it/add product etc ourselves
- Responsive to devices
- Smooth ecommerce experience, particularly re speed and checkout process
- Good SEO
** Pending development of the full site, we would like to get a single holding page online ASAP announcing
the imminent arrival of the site and with a sign-up to newsletter box**
B. Key factors
§ Attractive and functional transactional website
§ Reflect and communicate the brand heritage and backstory
§ Relatively simple look and feel – not busy/too much going on. Sans serif font
§ Luxe and rich, not pared back/Scandi
2
C. Specifics
C.1 Top menu
To include:-
§ Home
§ Shop (to access category pages (probably 5 or 6 at launch, more in time) and product pages)
§ Editorial content (name and content tbd)
§ About us
§ Contact
Also need:-
§ Basket
§ Wishlist
§ Search function
§ ‘My account’
C.2 Home page
Home pages we like include:-
§ https://www.bohemiadesign.co.uk (clean and clear, beautifully laid out, good length)
§ https://www.sohohome.com (this feels rich and well thought out)
§ https://www.audenza.com (nice layout, but minus the reviews and the list of mags at the bottom)
§ https://www.stories.com/en_gbp/index.html (but this scrolls too far – prefer much shorter)
§ https://www.retrouvius.com (great look and feel)
§ http://www.flock.org.uk (nice, simple home page)
Elements we like include:-
§ Clear message – what we are about
§ Large visuals
§ Font over visuals
§ Conversational text
§ Warm colours
§ Off-white or warm-white background
§ Different size content boxes but not random – consider the pattern
§ Scroll but not too long
We envisage having a home page with:-
§ Main banner
§ Call out for products to click through to product (but no prices or info on home page)
§ Category call outs
§ Non selling call out to click through to editorial content
§ Instagram content as a banner at bottom(?) (like www.audenza.com)
§ Sign up box
§ T&C’s and contact info etc
C.3 Category Pages
§ Roll over images (e.g. like http://www.flock.org.uk/shop/?category=Fabric – image of fabric laid out
on a table appears as you roll the mouse over the image)
§ See alternative colourways as separate items (e.g. one design in red, green and blue would appear as
three items). However, we would like to be able to access all colourways from each product page –
see below.
§ Right click ‘open in new tab’ functionality
C.4 Product Pages
§ Multiple images
§ Ability to click on image to see larger version (not magnifying glass to zoom in on a portion)
§ Tabs or Expanding to see info, for example:-
§ Bespoke options for some products (e.g. choose fabric for a chair)
§ ‘Made to order’ message (feel bespoke and know can’t return without reading returns bit on site)
§ Lead time and delivery info
§ ‘Send to a friend’ / ‘Add to wishlist’ functionality?
§ Where a product is available in multiple colourways, show each as a separate item on the category
page, but access all colours from each of the product pages, for example:-
CATEGORY PAGE:
PRODUCT PAGE For green colourway – Can click on 4 small ‘colourways’ icons to see each colour
without returning to category page:
C.5 Page for editorial content
Name and detail to be decided.
§ Somewhere to tell the Florence story using images, quotes, anecdotes etc
§ Lookbook / styling tips (particularly with a view to cross-selling products)
C.6 ‘About Us’
§ Brand story, founders’ photos – to personalise the brand
C.7 Checkout
§ Promotional codes box
§ For bespoke items – customers to tick a box to acknowledge that they know it is non-returnable
MANY THANKS!
Nigel M.
100% (61)Projects Completed
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