Drive traffic to website organically and potentially via paid

we have a website brand lexuscollection.com designed and made in magento.
I am looking to drive traffic to the website. So i need methods of seo improvement a action plan how to drive traffic to the website and increase sales which is the main objective. My target audience is women who are interested in buying wedding shoes with matching handbags. These can also be targeted towards evening occasional, party. I am looking for someone to take this project on. I need someone who can take on this project independently and give results to obtain sales.