Google Analytics - Set Up & Analyse

Hi,

I am looking to properly set up and analyse Google Analytics Data for a website. I am unable to share the URL of the site at this stage as the person I award the job to will need to work under an NDA.

Below are the points I am looking to cover ...

ANALYTICS:

· Check our existing account against common setup errors to ensure we are working with reliable data

· Where are users coming from and making a purchase?

· What is the current conversion rate and how can we increase this?

· What is the average order value and how can we increase this?

· What is the revenue by traffic source and how can we increase this?

· What is the shopping cart abandonment rate and how can we decrease this?

· How many people see, click and buy from ads (banners) on our website?

· What is the ROI for each of the ads (Leaderboard, Cover Grid, Billboard, MPU)?

Thanks,
Phil.