Social Media Campaign Lead (local election)

Freelance Brief: Social Media Campaign Lead (Highbury)

Overview
I’m running a focused local campaign in Highbury and looking for a freelance social media lead to turn a strong core message into a high-impact digital campaign.

The campaign is focused on education — including local schools, SEND provision, and the pressures facing families — with an emphasis on clear, practical messaging and local credibility.

I already have a finished leaflet and clear messaging. The role is to translate that into consistent, engaging, locally targeted content.

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Scope of Work

Content Creation & Execution
• Turn leaflet messaging into:
• Short-form video (Reels/TikTok-style)
• Static graphics and simple animations
• Communicate education issues in a way that is clear, accessible, and engaging (not jargon-heavy)

Campaign Management
• Plan and deliver a light content schedule (2–3 weeks initially)
• Post and manage across Instagram, X, and Facebook
• Maintain message discipline and consistency

Growth & Targeting
• Focus on reaching a local Highbury audience, particularly parents and residents
• Advise on tone, hooks, and what will cut through locally

Collaboration
• Work alongside a separate contractor handling outdoor/guerrilla activity
• Ensure messaging is aligned across digital and physical campaign elements

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What I’m Looking For
• Strong instinct for political, community, or issue-based campaigning
• Ability to communicate complex issues (e.g. SEND, school funding) simply and clearly
• Ability to move quickly and work independently
• Good eye for simple, effective design

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Budget & Time
• Freelance, hourly rate (please include)
• Initial engagement: ~2–4 weeks
• Potential to extend

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To Apply
Please send:
• Examples of relevant work (especially campaigns or issue-based content)
• A short note on how you’d approach this brief
• Your hourly rate and availability

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Context
This is part of a local campaign in Highbury focused on education and engaging residents directly with clear, credible messaging.