Social Editor
- or -
Post a project like this€347(approx. $372)
- Posted:
- Proposals: 19
- Remote
- #4058956
- OPPORTUNITY
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Experienced Full Stack Web and App Developer |Android and IOS App Development| Project Management
London
Senior Communication, Sales & Marketing Specialist. Mastering Commercial, Communication & Marketing Techniques (B2B - B2C). Advertising, Business and Editorial. Developments, Publishing & Events.
Bangkok
Designer and Developer|WordPress|Shopify|PSD|PHP HTML, JavaScript|WIX| PowerPoint/Keynote| Logo Designing
Berlin
387944310328193103262711031306310305352976046391961136526863489978439128932752863811478
Description
Experience Level: Expert
Estimated project duration: 1 - 6 months
We are an outsourcing company that has clients in Europe, USA and Asia. We are seeking a Social Editor to work in one of our valued client offices in Paris, France. Our client is a social media video content platform for creating and sharing short lip-sync, comedy, and talent videos and with offices in most EMEA and AMS countries.
Responsibilities:
- The Social Editor is responsible for up-keeping our client's social presence via both:
* Always-on editorial content * Campaign Management
- They will brief and manage the local agency workflow for content creation (with Lead sign off)
- Manage the local social channels, post content and be responsible for running the content calendar.
- Attend events if required for content capture
- Get Paid Media campaigns live and advise on best practice for organic social content
- Analytics/Admin: Provide social reports for campaigns when required and keep on top of analytics admin tasks
- Work with cross-functional teams on social requests via a request form/meeting with local teams, and be responsible for coming up with all local social strategies and publishing plans for requests and campaigns.
Strategy:
- Drive always on social content discussion and ideas for your market, storyhunt with data and trends then take it from idea to execution
- Translate TikTok's verbal identity (tonality and personality) to fit the local market, target audience and platform.
- Stay across other local market accounts and competitors to find ideas for your market - reach out for templates, transcreation opportunities etc.
Operational:
- Ensure local social accounts are regularly populated with content across all platforms, even when campaign calendar is quiet, and that content is either scheduled or ready to fill the calendar to ensure targets are met.
- Be a social expert in field - ensure adherence to all social guidelines and platform guidance
- Community management: Stay on top of @mentions to ensure key creator, music, user, community comments get a reply
- Own the local social request form, always up-to-date, follow up with submitters on outstanding questions, check daily
- Plug into the market in order to be across key stories and dates. Organise regular check ins across local teams, attend meetings, collect info, work with local teams to stay on top of local trends to activate on content.
Measurement:
- Pull and review performance metrics to inform and optimize future content based on learnings
- Build and accumulate local learnings over time
- Provide quarterly social reports for local markets
- Set organic targets for activations and campaigns
Strategy:
- Develop organic content strategy in partnership with cross-functional partners
- Brief and own the organic content strategy from start to endEnsure regular check in's with campaign lead to review progress and align on creative feedbackDevelop a finalised roll out plan in partnership with campaign lead to present to leadership including,
* Creative approach ; * Channel strategy; * Content calendar; *Measurement
- Translate TikTok's verbal identity (tonality and personality) to fit the local market, target audience and platform.
- Stay across other local market accounts and competitors to find ideas for your market - reach out for templates, transcreation opportunities etc.
- High level of social creativity and excellence in copy and creative executionPaid Media
- Ensure all Paid Media assets are set live on owned channels. with Paid Media Lead.
- Assist with copy and translations for all campaignsCollaborate closely with media team to optimize campaign performance by identifying high performing or strategically important content for boosting ( where budget is available)
Minimum requirements:
- 5+ years of experience working in social media management
- Experience working client side for a major brand, or agency side on fast-paced clients
- Experience working on brand and marketing campaigns as well as always-on social content
- Skilled at working in a fast paced environment, calm under pressure, excellent project management skills
- Ability to attend shoots and manage on the ground content creation
- Deep understanding of TikTok culture and the platform - as well as a deep understanding of local French culture and what works on social in the market.
- Experienced in social strategy, content creation and creating engagement on TikTok and on all other social media platforms (Instagram/Facebook/Twitter/Youtube)
- Ability to create social reports, analyse performance and adapt strategy accordingly
- Preferred skills/qualifications:
- Experience of platform tools (Facebook/Instagram/TikTok/Twitter/Youtube), as well as social scheduling tools such as Sprinklr and Brandwatch.
- Experience with community management
- Experience with social listening
- Experience managing agency output and workload
- Fluent in both French and English
Responsibilities:
- The Social Editor is responsible for up-keeping our client's social presence via both:
* Always-on editorial content * Campaign Management
- They will brief and manage the local agency workflow for content creation (with Lead sign off)
- Manage the local social channels, post content and be responsible for running the content calendar.
- Attend events if required for content capture
- Get Paid Media campaigns live and advise on best practice for organic social content
- Analytics/Admin: Provide social reports for campaigns when required and keep on top of analytics admin tasks
- Work with cross-functional teams on social requests via a request form/meeting with local teams, and be responsible for coming up with all local social strategies and publishing plans for requests and campaigns.
Strategy:
- Drive always on social content discussion and ideas for your market, storyhunt with data and trends then take it from idea to execution
- Translate TikTok's verbal identity (tonality and personality) to fit the local market, target audience and platform.
- Stay across other local market accounts and competitors to find ideas for your market - reach out for templates, transcreation opportunities etc.
Operational:
- Ensure local social accounts are regularly populated with content across all platforms, even when campaign calendar is quiet, and that content is either scheduled or ready to fill the calendar to ensure targets are met.
- Be a social expert in field - ensure adherence to all social guidelines and platform guidance
- Community management: Stay on top of @mentions to ensure key creator, music, user, community comments get a reply
- Own the local social request form, always up-to-date, follow up with submitters on outstanding questions, check daily
- Plug into the market in order to be across key stories and dates. Organise regular check ins across local teams, attend meetings, collect info, work with local teams to stay on top of local trends to activate on content.
Measurement:
- Pull and review performance metrics to inform and optimize future content based on learnings
- Build and accumulate local learnings over time
- Provide quarterly social reports for local markets
- Set organic targets for activations and campaigns
Strategy:
- Develop organic content strategy in partnership with cross-functional partners
- Brief and own the organic content strategy from start to endEnsure regular check in's with campaign lead to review progress and align on creative feedbackDevelop a finalised roll out plan in partnership with campaign lead to present to leadership including,
* Creative approach ; * Channel strategy; * Content calendar; *Measurement
- Translate TikTok's verbal identity (tonality and personality) to fit the local market, target audience and platform.
- Stay across other local market accounts and competitors to find ideas for your market - reach out for templates, transcreation opportunities etc.
- High level of social creativity and excellence in copy and creative executionPaid Media
- Ensure all Paid Media assets are set live on owned channels. with Paid Media Lead.
- Assist with copy and translations for all campaignsCollaborate closely with media team to optimize campaign performance by identifying high performing or strategically important content for boosting ( where budget is available)
Minimum requirements:
- 5+ years of experience working in social media management
- Experience working client side for a major brand, or agency side on fast-paced clients
- Experience working on brand and marketing campaigns as well as always-on social content
- Skilled at working in a fast paced environment, calm under pressure, excellent project management skills
- Ability to attend shoots and manage on the ground content creation
- Deep understanding of TikTok culture and the platform - as well as a deep understanding of local French culture and what works on social in the market.
- Experienced in social strategy, content creation and creating engagement on TikTok and on all other social media platforms (Instagram/Facebook/Twitter/Youtube)
- Ability to create social reports, analyse performance and adapt strategy accordingly
- Preferred skills/qualifications:
- Experience of platform tools (Facebook/Instagram/TikTok/Twitter/Youtube), as well as social scheduling tools such as Sprinklr and Brandwatch.
- Experience with community management
- Experience with social listening
- Experience managing agency output and workload
- Fluent in both French and English
Alice T.
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