Libby R.100% (1)
Libby's other projects
Create an account now and send a proposal now to get this project.Sign up
Clarification Board Ask a Question
Having worked some time in the brewing industry, I am very excited about this job. One quick question though so I can include it in my proposal, can you tell me if you have any numbers in mind in terms of bottle sales that you would link to this campaign. Or could you give an indicator of what your expected ROI would be on this campaign?
Any information you may be able to provide would be much appreciated.
OwainLibby R.10 Nov 2016
Thanks Owain. That's a good question but at this point a tricky one to answer. I need to do some more number crunching this end and come up with some budgets and targets. (Should have done that first). Essentially we are a year or so in to bottling and haven't given it much weight in terms of promotion as it represents about 10-15% of our turnover. The bulk of our business is cask ale sales. Massive un-tapped potential for bottle sales. We are getting next to no online sales - they trickle through every other week or so. Hence the urgency. So effectively we are starting from scratch and we don't know where the ceiling is. We've not established how much we can spend on this because we're not really sure of the likely ROI. We need to be guided to an extent but appreciate that we need to look more closely at the budgets first. Does that help a bit? We are a 20bbl brewery so plenty capacity.Owain W.10 Nov 2016
Thanks Libby - yep this clears up a bit and gives me an idea for what I should be including in the proposal...coming your way soon :).