Product Marketing Executive for SaaS Company | Paid Ads
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Description
Experience Level: Entry
***Read the complete job description before applying.***
**Company Overview:**
IPBurger is an innovative Proxy (SaaS) company committed to delivering cutting-edge solutions to our valued clientele. Our comprehensive suite of offerings includes Datacenter Proxies, Residential Proxies, ISP Proxies, Mobile Proxies, VPN services, and Scraper APIs, catering to a diverse range of needs in the digital landscape.
**Position Overview:**
We are seeking a remote part-time Product Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for driving our marketing efforts, focusing on generating highly targeted traffic, lead generation, increasing conversions through various channels, positioning our products, and help dealing with buyer’s journey. This individual will play a crucial role in executing, optimizing, and running paid ads, email campaigns, affiliate recruitment, and strategic partnership initiatives.
**Responsibilities:**
1. Plan, execute, and monitor profitable paid advertising campaigns on various platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, etc.
2. Continuously optimize ad campaigns to improve performance metrics such as ROI, CTR, and conversion rates.
3. Develop and implement effective email campaigns targeting for both existing clients and new leads to nurture relationships and drive engagement.
4. Help us with product positioning.
5. Actively recruit affiliates to expand our referral program and increase brand awareness.
6. Identify and reach out to potential partners, companies, and influencers for collaboration opportunities and strategic partnerships.
7. Stay updated on industry trends, competitor activities, and best practices to suggest innovative campaign ideas and strategies.
8. Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
9. Track, analyze and report key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and recommend adjustments as needed.
10. Assist in creating marketing collateral and content as required.
**Skills & Qualifications:**
1. Proven experience in running successful paid advertising campaigns, with a strong portfolio showcasing measurable results.
2. Exceptional attention to detail with the ability to spot trends and insights from data analysis.
3. Demonstrated creativity and the ability to generate campaign ideas.
4. Strong communication (English language) and interpersonal skills with the ability to work effectively in a collaborative team environment.
5. Proficiency in using marketing analytics tools such as Google Analytics, Facebook Business Manager, etc.
6. Prior experience in email marketing, and partnership outreach is highly desirable.
7. Excellent copywriting skills is a must.
8. Technical ability in order to analyze and optimize marketing efforts.
This is an opportunity to have a long-term contract with IPBurger and be a part of the core team.
**Location:** Remote
**Hours:** Part-time, 20 hrs/week. Flexible working hours, but need to match up hours for calls and to work with other team members when needed.
**Remuneration:** $80-$100
While sending the application, the first paragraph should include “IPBurger Is Great”. This is to verify you have read the complete job description before applying.
Angelila R.
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