Promoting my services Via Linked in and Google to target market

Ongoing Google & LinkedIn Lead Generation – B2B Leadership & AI Consultancy (Surrey/Hampshire SMEs)

Project Summary

I am looking for a proactive, commercially minded digital marketing freelancer to generate qualified leads for my consultancy business, CLARAI (www.clarai.co.uk).

CLARAI works with SME leadership teams delivering:
• Leadership & Team Development
• AI Integration for Business
• DISCflex Behavioural Profiling

The objective is simple: generate qualified meetings with business owners and senior leaders.

This is an ongoing monthly engagement, renewed based on results.

Target Market

Geography:
• Surrey
• Hampshire

Company Profile:
• £5m–£15m turnover
• 25–150 employees

Decision Makers:
• CEO / Managing Director
• Founder
• Operations Director
• HR Director
• Senior Leadership Teams

Scope of Work

You will:

1. Manage Google Ads
• Build and manage targeted Search campaigns
• Develop keyword strategy aligned to leadership, AI adoption, and team development
• Optimise for conversion (not vanity metrics)
• Improve landing page performance where required

2. Manage LinkedIn Campaigns
• Target by company size, seniority, geography
• Create and manage paid campaigns
• Develop strong B2B messaging for senior audiences

3. Write High-Quality Copy
• Ad copy (Google & LinkedIn)
• Campaign messaging
• Calls to action
• Occasional landing page refinement

English grammar must be excellent (UK English). Tone must be credible and commercially focused.

4. Reporting

Provide a clear weekly performance report, including:
• Spend
• CTR
• Conversions
• Cost per lead
• Commentary and recommendations

I expect proactive optimisation, not passive campaign management.

What I Am Looking For
• Proven B2B lead generation experience
• Experience targeting SMEs by size and leadership role
• Strong analytical skills
• Clear evidence of ROI from previous campaigns
• Excellent written English
• A proactive, strategic mindset
To Apply

Please include:
1. Relevant B2B case studies (with measurable results)
2. Your approach to targeting this audience
3. Monthly management fee (media spend separate)
4. Confirmation of tools used (GA4, LinkedIn Campaign Manager, etc.)

This is a long-term opportunity for the right freelancer. Results will determine renewal.