Marketing Specialist – DISCflex & Leadership promotion

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Project Overview

I am seeking an experienced, commercially minded LinkedIn marketing freelancer to promote my DISCflex Team Profiling Facilitation Services and broader leadership consultancy delivered through www.clarai.co.uk.

CLARAI specialises in:
• Leadership & Team Development
• AI Integration for SMEs
• DISCflex Behavioural Profiling & Facilitation

The objective is to generate qualified engagement and inbound conversations with HR professionals and senior leaders in SMEs.

This is not general social media management. I require a strategic B2B LinkedIn marketer who understands behavioural profiling, leadership development and SME decision-making dynamics.

This is an ongoing monthly engagement, renewed based on measurable performance.

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Target Audience

Location: United Kingdom

Business Profile:
• Turnover: £2m–£50m
• Employees: 10–100

Target Roles:
• HR Managers
• People & Culture Leads
• HR Directors
• Managing Directors
• Founders

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Scope of Work

1. DISCflex Familiarisation

You must:
• Fully understand DISCflex capabilities
• Translate facilitation outcomes into clear commercial value
• Demonstrate how profiling improves measurable business performance

No content should be produced without understanding positioning and outcomes.

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2. Content Creation & Copywriting

You will:
• Write engaging, authority-led LinkedIn posts
• Develop strong headlines and hooks
• Create persuasive calls to action
• Maintain excellent UK English grammar
• Align messaging to real HR and leadership challenges

Core content themes:
• Improve Team Communication
• Improve Trust
• Leadership Development
• Managing Change
• Improve Decision Making
• Team Growth / Hiring

All content must link DISCflex and leadership development to tangible outcomes such as productivity, retention, culture and profitability.

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3. Promotion & Targeting
• Promote posts to defined HR and leadership audiences
• Target by company size, seniority and industry
• Optimise for engagement and inbound enquiries
• Recommend and manage paid LinkedIn activity where appropriate

This role requires proactive optimisation, not passive posting.

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4. Reporting

Provide a clear weekly performance report including:
• Engagement metrics
• Profile growth
• Click-through rates
• Leads generated
• Conversion commentary
• Strategic recommendations

I expect insight, not just data.

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Freelancer Requirements

Applicants must demonstrate:
• Proven LinkedIn B2B marketing experience
• Experience targeting HR professionals and SME leaders
• Strong commercial copywriting ability
• Excellent UK English
• Evidence of measurable campaign results
• A proactive, strategic mindset

This is not suitable for generic social media managers.

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Engagement Structure
• Ongoing monthly contract
• Renewal subject to measurable performance
• Freelancer to propose monthly management fee (ad spend separate)

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To Apply

Please include:
1. Relevant B2B LinkedIn case studies
2. Examples of posts written for HR or leadership audiences
3. Evidence of engagement or lead generation results
4. Your proposed monthly fee
5. A brief outline of your campaign approach

This is a strategic, long-term opportunity for a professional who understands how to position leadership development and behavioural profiling commercially within SMEs.

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Screening Questions – Mandatory

Applications without full answers will not be considered.
1. Describe one B2B LinkedIn campaign targeting SME decision-makers.
• Audience
• Objective
• Measurable results (include metrics)
2. What is your approach to creating LinkedIn content that resonates with HR professionals in SMEs?
3. Have you marketed DISC, behavioural profiling or leadership development before?
If yes, explain. If not, how would you build credibility quickly?
4. Write a short LinkedIn opening hook (3–5 lines) on:
“Improve Team Communication”
Target: HR Manager in a 50-person SME.
5. How would you convert LinkedIn engagement into qualified consultancy enquiries?
6. What metrics matter most in a LinkedIn B2B lead generation campaign, and why?
7. Provide an example of proactively improving campaign performance.
8. Are you comfortable with monthly renewal based on measurable results?