LinkedIn & Meta ads

Paid Media Specialist – LinkedIn & Meta Ads for B2B Event (150 Sign-Ups, £10k Spend, 8 Weeks)

Overview
We're running a business event in Surrey and need a paid media specialist to manage a £10k LinkedIn + Meta campaign over 8 weeks, targeting 150+ event sign-ups. Creatives are done. You'll own targeting, bidding, optimisation, and reporting.

Context — please read
We've already spent £700 on LinkedIn/Meta ads generating 3,135 clicks and 0 sign-ups. This points to a tracking or landing page conversion issue, not necessarily an ads problem — we need this diagnosed fast before scaling spend.

Scope

Days 1-3: Funnel audit — Meta Pixel/Conversions API and LinkedIn Insight Tag setup and verification, Wix landing page/form tracking check, booking flow review. Report back on likely cause of the 0% conversion. Runs alongside campaign build, not before it.
Weeks 1-8: Campaign strategy, setup and management across LinkedIn and Meta:
Geo-targeting: Surrey-based businesses
Audience: business owners, marketing decision-makers (job title/function targeting on LinkedIn; interest/lookalike on Meta)
Budget: ~£10k total, split and allocated by channel performance (propose your recommended split with rationale)
Goal: 150+ confirmed event sign-ups
Weekly reporting: number of sign ups, spend, CPC, CTR, cost-per-signup, funnel drop-off points
Ongoing creative/copy testing recommendations (creative assets provided, ad copy/CTA testing in scope)

Requirements

Proven track record driving event sign-ups specifically — share campaign results with numbers, not screenshots
Experience marketing events specifically (understands urgency/scarcity tactics for registration deadlines)
Experience with Wix tracking integration (Pixel, Conversions API, GA4 if applicable)
LinkedIn Campaign Manager and Meta Ads Manager certified/demonstrable expertise
Comfortable working to a hard conversion target, not just spend/click metrics

Bonus (not required)
We have some free PR capacity running alongside this. If you have ideas on organic amplification that would support the paid push, we're open to hearing them — but this role is being hired and assessed on paid performance.

Budget & Timeline

Management fee: [your budget — separate from £10k ad spend]
Ad spend: c. £10k (client-funded, platform billing)
Duration: 8 weeks, starting this week

To apply

A live campaign example with sign-up/conversion numbers, 2) your hypothesis for why 3,135 clicks produced 0 sign-ups, 3) your proposed LI/Meta budget split and why.