Facebook marketing and advertising to generate business

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DART S.Stacey R.Taniya P.Will M.Katie W. + 14 others have already sent a proposal.
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Experience Level: Expert
Hi there

I run a service business. We clear and clean gutters, predominantly residential and some commercial. Basically when your gutters are blocked, or overgrown we can clear and clean them and stop any damage to your property from the rainwater not flowing away through the gutters. It's a service that may need to be done annually but often only every 3 or 5 years. So we need to generate customer business in an ongoing basis. We can clean or clear at least 3 houses per day.

We have been using Facebook for a few weeks and it's been hit and miss. It's clear that we need specialist help and advice if it's going to be a success. I'm looking for the following:

1. An engaging Facebook landing page to attract customers.

2. Advice and campaigns on how best to use the range of options available on Facebook to engage with potential customers and generate enquiries.

3. Advice and support on how to communicate with enquiries and how often to follow up etc.

4. Understanding of when to advertise.

My customer group is typically over 30 and many are over 45. We get more enquiries from men than women, but actual bookings are split 50/50.

We have 100's of photos of gutters, clean, dirty, blocked etc. I need a strategy of how to best utilise Facebook. Our service has a number of USPS compared to our competition and I'd like to better showcase these.

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