Social Media Ad Campaign Support

We're seeking an experienced freelance social media marketer to help us create, manage, and optimise paid advertising campaigns across platforms such as Facebook, Instagram, and potentially LinkedIn or TikTok.
Project Objectives
- Generate high-quality leads and/or drive targeted traffic to our website.
- Test multiple ad sets with small budgets to find what performs best.
- Develop compelling ad creatives and ad copy tailored to our brand and target audience.
Scope of Work
- Develop 2–3 ad set variations for initial testing (images, copy, audience targeting).
- Suggest an ad budget and timeline for testing and scaling.
- Guide us on how to post, schedule, and manage the ads (or manage it directly if possible).
- Provide performance metrics and suggest optimisations based on results.
Deliverables
- Ad copy and creatives (2–3 variations)
- Audience targeting plan
- Suggested testing schedule and budget
- Optional: Basic content calendar for related organic posts
What We’re Looking For
- Proven experience running paid ad campaigns on Meta (Facebook/Instagram)
- Strong creative and copywriting skills
- Ability to explain campaign strategy and performance in simple terms
- Collaborative and responsive communication style
We’re looking to move quickly with the right freelancer. If this sounds like a good fit, please apply with examples of past campaigns and results achieved.