Children's LifeSkills - Instructor Education Program

Project Brief: Recruiting LifeSkillsKids Instructors via Social Media Campaigns

Objective:

We are looking for a partner to design, implement, and manage an impactful social media campaign to attract new instructors for our LifeSkillsKids program. The campaign's mission is to inspire individuals to sign up as certified instructors, empowering children through life skills education while enabling instructors to achieve flexible, meaningful careers.

Target Audience:
The campaign will focus on recruiting:
- Parents seeking flexible, rewarding work opportunities.
- Fitness and dance coaches who want to diversify their offerings.
- Entrepreneurs aged 18+ looking to be their own boss while making a tangible difference in children’s lives.

Campaign Scope:
- Develop and manage campaigns across Facebook, TikTok, and Instagram.
- Create engaging content that emphasizes the benefits of becoming a LifeSkillsKids instructor: flexibility, fulfillment, and the chance to work independently.
- Optimise reach and engagement using data-driven strategies to target high-potential candidates in key UK cities during the first phase, with plans to expand internationally as the program grows.
- Edit provided video and photo content to suit the specifications and best practices of each social media platform.

Deliverables:
- A rolling monthly campaign plan focused on achieving conversions.
- Platform-specific content designed to maximize engagement and reach.
- Regular performance tracking and reports with actionable insights for continuous improvement.

Key Metrics:
- Social media reach and engagement rates (likes, shares, comments, etc.).
- Conversion rates of potential instructors visiting the program page:

https://lifeskillskids.com/become-an-instructor/

Paid Media Budget and Growth Potential:
- Initial budget: £500–£1000 per month for paid social media advertising.
- As more instructors sign up and our customer base grows, we plan to increase advertising spend and extend our partnership to scale efforts.

Submission Details:
We are seeking proposals that outline:
- Your strategy for targeting, engaging, and converting potential instructors.
- Your approach to campaign management and content creation.
- Pricing and performance benchmarks for a rolling monthly partnership.

For more details about our program, visit our website:

www.lifeskillskids.com

Take a look at our existing posts here:

Facebook: https://www.facebook.com/LifeSkillsKidsGlobal/
Instagram: https://www.instagram.com/life_skills_kids/

Let’s collaborate to grow a network of passionate instructors and make a meaningful impact on children’s lives!