SOCIAL MEDIA MANAGER – COMMUNITY & GROWTH

Location: Doha / UK / South Africa (Hybrid & Remote Friendly)
Company: Offload Media x All Things Rugby (ATR)
Reports into: Head of Social / Strategy Director

The Role
Offload Media is hiring on behalf of its client, All Things Rugby (ATR), a global rugby media brand building modern, fan-first content experiences.This is a community-first social leadership role, not just a posting job.
You’ll take ownership of rugby fan communities, shaping conversation, tone, formats and growth across platforms. You’ll help define what modern rugby social looks like, using creativity, insight and technology to drive performance.
A deep understanding of rugby fans and the game is strongly preferred — this role moves too fast for surface-level knowledge.
You’ll also actively use AI and performance tools to improve outputs, test ideas and scale engagement.

What You’ll Do
Community Ownership
Manage and grow ATR and Offload social communities
Shape voice, tone and interaction with fans
Be plugged into fan sentiment, moments and culture

Content & Strategy
Understand what formats work and why
Collaborate with producers and designers to develop new storytelling approaches
Input into social strategy, campaigns and content planning

Performance & Paid Media
Use analytics to optimise performance and growth
Work with paid media to amplify high-performing content
Test, learn and iterate quickly

AI & Innovation
Use AI tools for scheduling, optimisation, insights and content ideation
Help build smarter, more efficient social workflows

What We’re Looking For
Proven experience managing social accounts or communities
Strong understanding of rugby and its fan zeitgeist
Knowledge of platform trends, formats and algorithms
Experience with paid social and performance metrics
Curious, proactive and culturally aware
Comfortable moving fast in a live sports environment

Why This Role Matters
You’ll help shape the daily relationship between rugby and its fans, turning social channels into living, breathing communities — not just content feeds.