Small WEBSITE : Design & SEO.

I am a sales person in a Nissan Dealership. This is important as it has implications on the project costs and scope. As a small player, I dont have a big budget and this is a bit of a trial.

I need a good designer to do the following; THE BRIEF

I need a really really simple but great website to convert website visitors to enquiries and test drives.

1.Design a really good motor use website ...clarity / ease of use / good images
2. The website must be geared towards conversion and so it will get straight to the point. I will give you an example of a website to use...i.e. one that is geared towards conversions and it works greatly.

3. I am not a techy and I must be able to add and delete cars with the greatest of ease....it is a daily task and must be really really easy...and fast to do....

4. It will have info to capture...name / car / email / tel etc etc ...I will give you the detail. This must be in a prominent position.

5. Tel number and conversion form will be very prominent on home page and all others.

6. SEO. It is the life and death of the website. Must be optimised. See attached files for key phrases I think will work.

YOUR REPLY

SEO
1. Research on the key words and advice on which are easiest to get fast results. My strategy is to do SEO targeting the easisest key phrases to get the fastest and easiest top rankings. This will bring quick immediate results. We will then target the harder key words as the site climbs up the rankings.

However, your work is to design the website and make it SEO ready. You can bid for the ongoing SEO work separately.

2. Advice on a good SEO strategy.

DESIGN

1. Ease of use. Advice. This is key...I am not technical at all. I will be adding and removing cars sold and new ones in on a daily basis.

2. I will want to have a car of the week on the home page.This on every mini website.

3. Initially, I will target only 3 cars, Nissan Qashqai, Nissan Juke and the Nissan Micra.

I am thinking it might be best to have mini websites of each vehicle...eg for qashqai have a mini qashqai website that links to the main website...this will have linking benefits and url benefits too...it will also be key for landing pages...if one is looking for a micra they land on a Micra page. and vice versa.

4. Give a lot of thought to the landing page of every different make of car. Juke / micra / qashqai....these will be specially designed to convert fast.


5. Each mini site need not have a lot of pages. The sites will have just enough information to convert the visitor to call us or email us....

6. I will have special offers.....the websites must be able to have this.

7. You can design one website and we copy the structure and look abut change the content to avoid duplication..

8/ Linked to facebook. Design a facebook account for the same.

9. Linked to tweeter and whatever else is necessary....design a facebook account for the same....

10. Collect visitors to a database...excel would do....

Pay special attention to all the basics of SEO , url / tags / naming of pages etc.

11. Background colour must be white.

PROJECT MANAGEMENT

1. Timescale. I need to select a contractor in the next week or two at most.

2. Project will then be given go ahead . 1-2 weeks from now.

3. Needs to be ready by the end of May or the beginning of June at the latest.

WHAT I REQUIRE FROM YOU


1. A full brief of what you will use for the website and how you will approach the project. You need to demonstrate you have taken time to read and understand the brief. I will not pay any attention to one liners.

2. Research on the key words and phrases and advice.


3. Show what your plan would be and why you and not anyone else.