We are looking at ways of driving traffic to our site and improving our seo

As a company we currently have a product in place and a functioning website that we believe is of s high standard. It can be seen here ZareBeauty.com

We also have an Instagram following of approximately 38k but don't see anywhere near as many hits on our website. We would like some help with driving traffic to the site and someone to take a quick look to ensure our website provides a good user experience. Improving our SEO would obviously help in achieving more website visits and have heard that people on here offer services such as posting reviews around on relevant sites to drum up more interest.

Thanks in advance