Set Up and Manage Direct Mail Campaign
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- Proposals: 7
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- #151756
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Description
Experience Level: Intermediate
We are in the business of hourly van rental with 130+ locations across London. Our user base is made up from consumers (moving home, buying large stuff, clearing gardens etc) and businesses (occasional need for vans).
Consumers tend to use the vehicles at weekends and businesses mid-week.
We’re growing rapidly but it is purely on the back of google adwords but we’re concerned about having all eggs in one basket so to speak. Therefore, we wish to test some direct mail campaigns, particularly to businesses to boost mid-week utilisation of the rental fleet.
We are looking for someone to manage the test campaigns from start to finish. If successful, we’ll be looking to repeat them in large scale and offer the same to our franchise network. So there is potential for ongoing relationship.
We’ll need you to pretty much everything relating to the campaign including:
Define budgets
Source and liaise with creative.
Source mailing lists
Organise distribution
Monitor and present results of test campaigns.
We anticipate the campaigns to be a mixture of direct mail to businesses and letterbox distribution to consumers.
Consumers tend to use the vehicles at weekends and businesses mid-week.
We’re growing rapidly but it is purely on the back of google adwords but we’re concerned about having all eggs in one basket so to speak. Therefore, we wish to test some direct mail campaigns, particularly to businesses to boost mid-week utilisation of the rental fleet.
We are looking for someone to manage the test campaigns from start to finish. If successful, we’ll be looking to repeat them in large scale and offer the same to our franchise network. So there is potential for ongoing relationship.
We’ll need you to pretty much everything relating to the campaign including:
Define budgets
Source and liaise with creative.
Source mailing lists
Organise distribution
Monitor and present results of test campaigns.
We anticipate the campaigns to be a mixture of direct mail to businesses and letterbox distribution to consumers.
Andre C.
100% (5)Projects Completed
13
Freelancers worked with
12
Projects awarded
35%
Last project
12 Nov 2013
United Kingdom
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