Interview and article write up
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Description
Experience Level: Entry
I require someone to conduct an interview with x2 speakers for our upcoming event topics will cover:
Recent customer confusion surrounding the energy market coupled with media accusations that the sector is profiteering, poses a major challenge to marketers. For a sector that has depended for so long on temporary "cheapest in their market" claims, how can these marketers use the power of social media to resolve this confusion.
A recent EY perceptions survey found that the younger the consumer the less favourably they view the oil and gas industry. This means that a large and increasingly powerful cohort of teens and young adults not only do not want to buy oil and gas, but also do not want to work for oil and gas companies either. Why might be this be the case, is it because of a lack of presence or wrong approach on social media from their marketing departments? You can find more information about the survey here: ey.com/ oilandgas/perceptions
Prominent companies in the gas and oil industries such as Shell and BP have become forerunners in adaptive new ideas in social media marketing. An example of one of these efforts is through Shells recent ‘Influster Campaign’. Why does he think campaigns like this have been such a success’ and what do other oil and gas companies not do, that they need to do within the social media sphere.
In light of an energy transition (such as BP acquiring the EV charging specialist Chargemaster) is it more than important than ever to utilise social media platforms?
Recent customer confusion surrounding the energy market coupled with media accusations that the sector is profiteering, poses a major challenge to marketers. For a sector that has depended for so long on temporary "cheapest in their market" claims, how can these marketers use the power of social media to resolve this confusion.
A recent EY perceptions survey found that the younger the consumer the less favourably they view the oil and gas industry. This means that a large and increasingly powerful cohort of teens and young adults not only do not want to buy oil and gas, but also do not want to work for oil and gas companies either. Why might be this be the case, is it because of a lack of presence or wrong approach on social media from their marketing departments? You can find more information about the survey here: ey.com/ oilandgas/perceptions
Prominent companies in the gas and oil industries such as Shell and BP have become forerunners in adaptive new ideas in social media marketing. An example of one of these efforts is through Shells recent ‘Influster Campaign’. Why does he think campaigns like this have been such a success’ and what do other oil and gas companies not do, that they need to do within the social media sphere.
In light of an energy transition (such as BP acquiring the EV charging specialist Chargemaster) is it more than important than ever to utilise social media platforms?
Social Tree Global
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