Lead Generation Specialist

About Us:
At Alto Grye. we are a dynamic agency managing multiple community-focused ventures, including a dance school and a football club. We are passionate about creating opportunities for learning, fitness, and connection within our communities. To expand our reach and impact, we’re looking for a talented Lead Generation Specialist to help us attract and convert potential customers into loyal participants.

Role Overview:
The Lead Generation Specialist will be responsible for developing and executing strategies to generate high-quality leads for our dance school and community-based football club. You’ll play a pivotal role in building a steady pipeline of customers through innovative marketing and outreach efforts.

Key Responsibilities:
• Audience Targeting: Identify and define target customer profiles (e.g., parents, young adults, community members).
• Digital Advertising: Create and manage campaigns on platforms like Google Ads, Facebook, Instagram, and TikTok to generate inquiries.
• Local Marketing: Execute localized campaigns to build awareness and attract nearby participants for the dance classes and football club.
• Website & Landing Page Optimization: Ensure our digital presence is engaging, user-friendly, and optimized for capturing leads.
• Email Marketing & Retargeting: Create and manage email campaigns and retargeting efforts to nurture leads.
• Community Engagement: Utilize social media and community platforms to build brand presence and attract organic leads.
• Analytics & Reporting: Track lead generation efforts, measure success, and recommend adjustments to improve performance.

Qualifications:
• Proven experience in lead generation for small businesses or community-focused organizations.
• Expertise in creating and managing digital ad campaigns (Google Ads, Facebook Ads, etc.).
• Strong understanding of local marketing strategies and customer behavior.
• Familiarity with tools like HubSpot, Mailchimp, or other CRM and email marketing platforms.
• Analytical mindset with experience using tools like Google Analytics to track and optimize results.
• Creative problem-solver with excellent communication skills.

Preferred Experience:
• Experience working with community-based programs or schools.
• Knowledge of the UK market, particularly in dance and fitness industries.
• Familiarity with geo-targeted campaigns for local outreach.

Why Work with Us?
• Opportunity to make a tangible impact on community-focused projects.
• Flexible working environment.
• Competitive pay with potential for ongoing collaboration on future ventures.

How to Apply:
Send your CV and a brief portfolio or case study highlighting successful lead generation campaigns

We look forward to working with someone passionate about driving growth and community impact!