Growth Strategist (Yoga & Fitness Brand)

We are looking for a sharp, proactive Growth Strategist & Digital Operations Lead to help expand a global Rocket Yoga brand.

I have a massive library (500GB+) of raw photo/video assets from international travel, intensive Rocket Yoga teacher trainings, and a major physical transformation story.

I need a strategic partner to take this vision, build out local and global outreach strategies, organize our content pipeline, set up our email marketing, and help structure upcoming events and retreats.



Key Responsibilities:

Brand Strategy & Campaign Direction: Establish a clear content calendar linking my personal transformation and Rocket Yoga story with audience growth.

Local Research & Lead Auditing: Audit and create targeted outreach lists for local functional fitness gyms (CrossFit, hybrid studios, independent yoga/Pilates spaces in the North East / UK) for potential workshops and collaborations.

Media Pipeline Management: Organize raw media (500GB library) and direct fast short-form video creation (Reels, TikToks, Shorts) using CapCut/Canva.

Email & Web Integration: Build out email newsletters and landing page funnels via Kit (ConvertKit) and handle light WordPress updates.

Community & Outreach: Manage inbox inquiries, engage with local fitness/yoga leads, and execute grassroots marketing strategies (QR campaigns, local studio networking).

Required Experience:

Proven experience in brand growth, digital strategy, or wellness operations.

Proficiency with Kit (ConvertKit), WordPress, and Canva/CapCut.

High organization skills to turn large asset folders into structured marketing campaigns.

To Apply:

Please submit your application with:

Examples of growth strategies, campaigns, or email funnels you’ve executed.

Your experience with WordPress, Kit, and lead generation/outreach.

Start the first line of your response with "Rocket Engine Ready".

Part 2: The Day 1 "No-BS" Direction Roadmap for Your Hire

When you hire them, do not ask them "What should we do?" Hand them this 4-Bucket Weekly Framework so every logged hour produces a real asset:



Bucket 1: Local & Regional Outreach List (Lead Audit)

Task: Build a master spreadsheet of 30–50 local targets across North Shields, Tynemouth, Newcastle, and the broader North East:

Functional gyms / CrossFit boxes (e.g., Build Functional Fitness, Scarr Fitness, CoastFit).

Independent yoga/Pilates studios (e.g., We Rise Studio, Serenity Fitness, Shore Yoga).

Local high-profile fitness trainers and wellness influencers.

Goal: Direct DM/email outreach templates to book pop-up Rocket Yoga workshops or local collaborations.

Bucket 2: 500GB Media Pipeline & Story Arc

Task: Create 3 main content pillars from your media:

The Physical Transformation (Before/After footage & mindset shift).

Rocket Yoga & Worldwide Travel (High-level practice, teaching clips, global scenery).

Behind the Scenes & Raw Authenticity (Life at home, trainings, honest talk).

Goal: Turn 5–10 raw clips per week into finished Reels/Shorts with fast captions via CapCut.

Bucket 3: Email Newsletter & Kit (ConvertKit) Setup

Task: Build the master subscriber kit:

Design a clean email header using your color palette.

Write a 3-part automated welcome sequence telling your transformation story.

Schedule a bi-weekly newsletter announcing local pop-ups, tips, and 2027 retreat teasers.

Bucket 4: Grassroots & Local Marketing Execution

Task: Execute the local QR code bomb campaign:

Design a sharp, scannable poster/card in Canva linking straight to a Kit landing page or video clip.

Map out 10–15 local community boards, cafes, and spots to distribute them.