Lead Generation Expert - Product Marketing & Growth Consultancy

Description: We are a dynamic product marketing and growth consultancy, and we’re seeking an experienced Lead Generation Expert to help us develop a scalable, results-driven lead generation system that consistently attracts and nurtures qualified leads. You’ll play a pivotal role in executing a comprehensive lead generation strategy to not only generate new leads but to engage and guide them through our funnel, ensuring high-quality conversions for our agency. The focus is on targeting B2B tech companies, especially in sectors like SaaS, FinTech, and PropTech, within the US, UK, and Canadian markets.

Responsibilities:

Define Ideal Client Profile (ICP) and Buyer Personas: Identify and refine the key characteristics of our target clients to ensure targeted and relevant outreach.
Prospect List Building: Leverage tools such as LinkedIn Sales Navigator to create and maintain high-quality prospect lists tailored to our ICP and personas.
Lead Magnet Development: Design and execute high-value lead magnets (e.g., eBooks, webinars, case studies) to attract and qualify leads.
Multi-Channel Outreach: Run targeted, multi-channel outreach campaigns across cold emails, LinkedIn, and inbound marketing to generate and nurture leads effectively.
Paid Advertising: Implement and manage paid advertising campaigns (Google Ads, LinkedIn Ads) aimed at increasing traffic and conversions.
Lead Nurturing & Automation: Set up lead nurturing workflows and automated email sequences in HubSpot to guide leads through the sales funnel, moving them from awareness to interest to consideration.
Lead Scoring & Engagement Tracking: Use HubSpot to implement lead scoring and track engagement, focusing on prioritizing and nurturing the most promising leads.
Discovery Calls: Conduct discovery calls with warm leads to qualify them, gain insights into their needs, and guide them further down the sales pipeline.
Campaign Analysis & Optimization: Regularly analyze performance across campaigns using Google Analytics and other tools, optimizing strategies for maximum impact.
Qualifications:

Proven B2B Lead Generation Experience: Extensive experience generating and nurturing leads for SaaS or tech companies, particularly within B2B contexts.
Expert Prospecting & Lead List Building Skills: Skilled in creating and maintaining targeted prospect lists with tools like LinkedIn Sales Navigator.
Cold Email Campaigns & Multi-Channel Outreach: Demonstrated success in setting up and managing cold email campaigns and multi-channel strategies to engage prospects.
Paid Advertising Expertise: Experienced in Google Ads, LinkedIn Ads, and paid strategies designed to drive lead generation and conversions.
Lead Nurturing & CRM Proficiency: Strong expertise in setting up and managing lead nurturing workflows and CRM tools like HubSpot, including lead scoring and automation.
Analytical Mindset: Advanced ability to measure, analyze, and optimize lead generation efforts using tools like Google Analytics.
Communication & Discovery Skills: Excellent communication skills for conducting discovery calls and nurturing prospects through the sales funnel.
If you are passionate about creating impactful lead generation strategies that don’t just source leads but actively nurture and convert them, we’d love to hear from you. Join us to play a vital role in driving qualified growth for our consultancy and our clients.