
Something different - market remote Scottish hotel to the USA
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Description
Experience Level: Expert
Estimated project duration: Ongoing
Create and implement a plan to market a remote family run hotel, only accessible by boat, to the American market.
Doune Knoydart is a remote, wilderness micro-hotel and restaurant on the edge of Knoydart, accessed by sea, offering adventure, relaxation and lived experience in an off-grid, rural community.
In a unique location with no vehicle access, we provide full-board hotel accommodation for eight adult guests plus children with our restaurant also open to non-residents. We operate our own boat which transports guests to Doune, as well as offering guests access to the most remote parts of the Knoydart peninsula.
We would like to run up to four fully guided week long holidays per year which will include
- four days of guided walking and boat trips
- time spent with Knoydart locals, giving the opportunity to experience life on the UK's most remote peninsula
- full board in our fantastic restaurant with a menu featuring locally grown vegetables and wild meat and fish
- one day baking with our resident baker.
Doune Knoydart has a thirty year history of guided holidays with UK tour operator Wilderness Scotland still bringing groups to Doune. These groups often include American tourists and we would like to explore whether this is a market we could target directly, either with direct social marketing, or by liaising with a tour operator in the USA.
We are an owner operated business, with an unending stream of ideas but no time or experience of marketing! We can bake you a loaf of sourdough or skipper you to a remote beach, but this task is beyond us.
We hope that this will be an initial project, and that marketing work will be ongoing for the right person.
Doune Knoydart is a remote, wilderness micro-hotel and restaurant on the edge of Knoydart, accessed by sea, offering adventure, relaxation and lived experience in an off-grid, rural community.
In a unique location with no vehicle access, we provide full-board hotel accommodation for eight adult guests plus children with our restaurant also open to non-residents. We operate our own boat which transports guests to Doune, as well as offering guests access to the most remote parts of the Knoydart peninsula.
We would like to run up to four fully guided week long holidays per year which will include
- four days of guided walking and boat trips
- time spent with Knoydart locals, giving the opportunity to experience life on the UK's most remote peninsula
- full board in our fantastic restaurant with a menu featuring locally grown vegetables and wild meat and fish
- one day baking with our resident baker.
Doune Knoydart has a thirty year history of guided holidays with UK tour operator Wilderness Scotland still bringing groups to Doune. These groups often include American tourists and we would like to explore whether this is a market we could target directly, either with direct social marketing, or by liaising with a tour operator in the USA.
We are an owner operated business, with an unending stream of ideas but no time or experience of marketing! We can bake you a loaf of sourdough or skipper you to a remote beach, but this task is beyond us.
We hope that this will be an initial project, and that marketing work will be ongoing for the right person.

Rebecca R.
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2 Aug 2025
United Kingdom
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