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Digital Marketing for Letting Agency

  • Posted:
  • Proposals: 44
  • Remote
  • #4462772
  • OPPORTUNITY
  • Expired
Μuhammad Κamran Μ.Khadijah S.Caleb O.David O.Peter F. + 39 others have already sent a proposal.
  • 8

Description

Experience Level: Expert
We are a letting agency based in London seeking a digital marketing specialist to manage Google Ads and email campaigns. Our main objective is to generate high-quality landlord leads.

Scope of work
Google Ads

- Set up, manage, and optimise Google Search, Display, and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Write and test ad copy to improve CTR and conversions.
- Manage budgets, bids, and negative keywords.
- Track performance and provide regular reports.

Email Marketing (Referral-Based)

- Manage email campaigns using referral contacts provided by contractors who already work with landlords.
- Build and optimise email sequences within a CRM/email automation tool.
- Segment contacts and track engagement (opens, replies, conversions).
- Improve deliverability and response rates through testing and optimisation.

This is an ongoing project and we will need somebody to work with on a long term basis

Budget is starting at £400 per month

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Clarification Board Ask a Question

  • Eight Veer Ltd

    1. Do you already have a Google Ads account + GA4/GTM with conversion tracking working (lead form/call tracking)?
    2. What CRM/email tool are you using, and roughly how many referral contacts are there (and do they have marketing permission)?
    3. Which London areas/landlord profile are you targeting, and what’s the primary conversion (call, form, booked valuation)?

  • David O.

    Hey Ethan,Just wanted to quickly clarify a few things to make sure the campaigns deliver high-quality landlord leads:

    Are there specific services you want to promote like property management, tenant finding, or rent guarantee or should we target broadly?

    Do you have conversion tracking set up in Google Ads for form fills or calls, or should I implement that?

    Also, are the email referral contacts already segmented, or should I help structure them for better targeting?

    Let me know I’ll take it from there.