Brand Launch & Growth Operator

Overview

We’re launching a premium functional beverage brand in the UK and looking for a highly creative, execution-focused operator to own the launch.

This is a content-first brand. Success will be driven by:
• TikTok and Instagram content
• UGC and creator strategy
• Strong brand identity and storytelling

If you understand how products go viral and convert through content, this role is for you.

What You’ll Own (Execution Role)

This is not a strategy-only role. You will plan and execute.

1. Social Media Launch (Top Priority)
• Build and execute TikTok and Instagram launch strategy
• Plan and post daily or near-daily content
• Create or direct viral-style short-form videos


2. UGC and Creative Direction (Core Focus)
• Identify and manage UGC creators
• Write content briefs (hooks, angles, formats)
• Produce and manage:
• UGC ads
• Campaign visuals
• AI-generated creatives

You must understand what converts on TikTok.


3. Brand Story and Visual Direction
• Refine and execute:
• Brand messaging
• Tone of voice
• Visual direction
• Ensure consistency across:
• Social content
• Website
• Amazon listing


4. Launch Execution
• Build a 30–60 day launch plan
• Execute:
• Creator seeding
• Content drops
• Launch campaigns

5. Amazon UK (Execution)
• Create listing copy (SEO optimised)
• Manage hero images and infographics (can outsource)
• Set up basic Amazon PPC


6. TikTok Shop
• Set up TikTok Shop (UK)
• Upload and optimise product listings
• Activate creator affiliate strategy


7. Website
• Work with developer to ensure:
• Strong product page conversion
• Clear messaging
• Advise on bundles and offers

What Success Looks Like (First 30–45 Days)
• Social pages launched with consistent, high-quality content
• UGC creator pipeline active
• TikTok Shop and Amazon live
• First 50–200 orders
• Early traction (views, engagement, conversions)


Ideal Candidate
• Experience launching consumer brands (especially TikTok-first)
• Strong understanding of:
• UGC that converts
• TikTok trends and content formats
• Hands-on execution mindset (not just strategy)
• Comfortable using AI tools for content creation

Must Include in Your Application

To be considered, you must include:
1. TikTok or Instagram accounts you’ve grown
2. Examples of UGC or ads you’ve created
3. Brands or products you’ve helped launch
4. A short answer to this question:
“How would you get the first 100 sales for a new hydration product?”

Do Not Apply If
• You are an agency charging high retainers
• You only focus on paid ads without content or UGC experience
• You cannot show real TikTok results
Ongoing monthly retainer to be discussed after successful launch based on performance